Build a Rapport with Your List by Asking

A great thing to do even before you try to build a list is to set up an “ASK” campaign. Focus on getting 100 answers about whatever it is you’re into. Then, you’ll know exactly what people want. With that information, you’re going to be able to write emails, write copy, and anything else you write, based on what people on your list want.

You can capture people’s names and email addresses, if you want to. But I might even hold off on that so you can get as many questions asked as possible within a shorter period of time.

Also limit how much you ask. The more fields you add in, the less likely people will fill them out. So I would go for, “What is your single, most burning question about [my business?]” Whatever that business is. Use your picture and signature. And say, “Find out what people want to know,” and go from there.

Use the answers you get to come up with bullet points, headline, and everything else on your squeeze page.

Yet, it all depends on how you want to position your ASK campaign and what it is you’re trying to accomplish.

If you’re going to use paid advertising to find out what people want, just ask them what they want as the first thing. Then on the thank-you page you might let them join your newsletter, or something like that and let them join your list.

Or, you might offer them an e-book on the squeeze page. Then, go to ClickBank and find an e-book you can promote. But do that after you find out what people want to know. “Thank you for subscribing. Your first lesson is on its way. While you’re waiting, ask them again, “What’s your single biggest question about weight loss?”

This will help you to know what your list wants. Build rapport with them. Then you can start recommending products.

I guarantee the people who are doing really well, are doing really well because they are able to build a bond and rapport with their lists very quickly and easily. What I’m giving you here are strategies to do just that. I’m saying build your foundation so you can really build rapport and find out what people on your list want first. Then start selling them stuff.

Start selling what list members said they already want, rather than trying to sell them what you want to sell them.

Make sense?

The Difference Between Dreamers and Buyers

If you’ve been list building a while, and you find out that your list isn’t buying what you have to sell, you may be barking up the wrong list. Where did you get them? Was it from a free service, or did you build them organically? And what do they need and want? At what price point do you begin? These are all things you need to ask yourself.

Let’s take these questions one-by-one.

First, where did you acquire the list? If you spent a lot of time and little money on advertising and built your list in free exchanges, you probably won’t have too many buyers. They’re freebie-seeking people, not business people, who think you can come online, not pay a dime, and make a fortune. They want everything for free, and when you send them your first or second email that includes a product promotion, they’ll probably unsubscribe from your list. They never learned the caveat: It takes money to make money, and you’re better off building a list from a place where people understand the value of putting a dollar in and getting two dollars back.

Organic traffic is also free traffic, but of a different kind. Now, you’re talking about search engine optimization to get your site to the top of the search engines. You’ll probably be building your list with some of the people above, but not all of them. People who search Google for your keywords, come to your site, like what they see, and sign up for your list are more likely to buy from you for the mere reason that they sought you out. You’ll have a mixed crowd. Some will be willing to spend, while others will still clutch the dollar waiting for pie-in-the-sky.

But if you have a list like this, and they still aren’t buying, are you selling them the right products? For instance, if you’ve built a list around martial arts, are you trying to sell them Internet Marketing materials? That would be pretty dumb. Although some martial artists might be interested, the majority of them won’t. What’s the likelihood that the interested parties are in your list? Slim. Be sure to sell them martial arts-related items.

How do you know which ones they’re interested in buying? Ask them. Send out a broadcast message and just ask. You may get some replies and that will help you to determine what it is they want to buy. Then, just find and try some products, and sell them the ones that you enjoy yourself. Never try to sell people things that you haven’t used and that you know are great. It’s just not ethical to do it any other way.

And what about price? Where do you start? Which kinds of customers are you trying to attract? Do you want the $5 customer or the $5,000 customer? You probably should decide this before you start building a list.

Here’s the thing: The only thing that matters is how much money you want to make. If you want to sell $5 items and want to make $5,000 a month, you’ll need to make 1,000 sales. If you sell a $50 item, you’ll need to make 100 sales. If you sell a $500 item, you’ll need to make only 10 sales. Or, if you want to sell 1 item and make $5,000, then be prepared to be patient. But what kind of customers do you have? Are they $5 customers or are they $5,000 customers? Test and track, and with everything else. If you put out a $5 product and make 1,000 sales it may not happen, month after month, like you want it to. So, try a $50 dollar product and see how well that’s received. If you make 100 sales with little effort, then go to the higher-priced product and see what happens.

When you find that your sales are lagging, you’ve probably hit your ceiling. But that’s OK. Offer them products at that price on a regular basis. Yet, with your buyers, try progressively higher-priced items, until they stop buying. So for instance, you sell a $50 product to Joe Smith. On the thank-you-for-buying page, sell him a $100 product. If he buys that, sell him a product between $200 and $500 and so on.

All of these ideas are important in list maintenance, but if you haven’t started building your list yet, decide first who you want them to be, and then, find people in the price range you can afford to sell. Try advertising in ezines that has advertising for products in your intended price range. Put an ad in that publication and send people to your squeeze page. Those people will be good customers because they’ve made a choice to not only come to your page, but to opt-in. But if your list is already built and your people just aren’t very responsive, sell them what they can afford and then, build a better list.

Internet Marketing: If You Can’t Beat It, Swipe It

How many times have you sat down to write sales copy and just froze? You want to write something compelling, something that will make people just click on that “buy” button, but you’re stuck. You don’t have the first inkling of what to write or how to write it. Or, you just hate writing it. Maybe you’ve had so little success with your copywriting attempts in your past that you’re a little gun shy. That second problem is simple. Pay someone to write it for you. Yet, if you don’t have the money to do that, what should you do? Copywriting is a major backbone of Internet marketing.

One of the first things that any good copywriter will tell you is that you should “swipe” it. That means that you should take someone else’s successful copy and use it to write your own. That doesn’t mean that you should steal it by plagiarizing, but you can use it to write your own copy elements. This is a tactic that the great Internet marketing and direct marketing copywriters use all the time.

So, let’s take a very famous headline from copywriting great, Gary Halbert, which reads: “Now Revealed For The First Time Ever! The Amazing Blackjack Secret Of A Las Vegas Mystery Man!” This was a newspaper advertisement, but it can be applied to Internet marketing, as well. Pretty exciting headline, right? Well, what if you’re in the golfing niche? Take Gary’s headline and rewrite it this way: “Now Revealed for the First Time Ever! The Amazing Arnold Palmer’s Proven Golf Swing Secrets” or Jack Nicklaus or whomever. But you see? You can take elements of copy and just rewrite them for your niche and make them your own.

You can do this with long copy letters, too. Just be sure that you’re rewriting the copy, not stealing it. Here’s an example of swiping a paragraph that reads: “Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. That was back in 1907. I was playing for Johnstown, Pa., in the Tri-State League, I was young and ambitious–wanted to get to the top–and what happened? I was fired.” So, what if your Internet marketing niche is selling golf equipment? It’s sports related, but not baseball, right? OK… Here’s how you change it: “Shortly after I started out as a golfer, I had one of the biggest shocks of my life. That was back in 2001. I was playing a lot of golf here in Virginia. I was young and ambitious–I wanted to play as a pro. I even enrolled in a golfing clinic, and what happened? I was asked to leave because I just couldn’t get my swing together. The pro pulled me aside and said, “Joe… You’re wasting your money. You’ll never be a golfer.” Well, don’t you want to know the rest of that story? Sure, you do. And people will read it and if you continue on with the swipe, your Internet marketing business could do very well.

So, you see? Writing copy doesn’t have to be that difficult. You can use successful copy that’s already been proven to work and rewrite it. Make it specific to what you’re trying to do, and see how well it works for you. You can take headlines from one letter and body copy from another. You can mix and match them–whatever works for you. Just don’t feel a huge weight on your neck when it comes time to write copy for your Internet marketing business. It’s what all the big-time copywriters do all the time. Why not you?

 

You Need to Get Out There and Do the Split!

Monetize your site as quickly and as easily as possible, and in the process, build your list along the way.

There are all sorts of different ways to think about doing this.

If you’re an AdSense publisher, it might be smarter to have AdSense only after people subscribe to your list. And, it might be smarter only to show the AdSense after people have told a friend.

Do you see why?

The reason is because if you don’t have these people on your list and if they are not telling friends, then you can’t ever monetize those people again. They visit your site and then leave and go to the AdSense ad site, and forget join your list. If they are on your list, you can monetize them over and over again with ways that are much more impactful than AdSense.

Until they subscribe, don’t show the AdSense because people might be turned off by it and not join your list. Or, like I said, there are all sorts of different ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up on and make recommendations on products that they would benefit from. Test these!

Maybe do an A/B split test, where one page has AdSense and the other doesn’t. See which one works best, and then go with it. But keep testing. Test your headline; test your subscribe button. You can test all the elements of your page–one test at a time. For instance, don’t change your headline and the opt-in button at the same time. You won’t know which prompted the viewer to join your list.

Here’s the thing: When it comes to implementing marketing strategies, don’t take too much time to do them before you test them. Then if they don’t work, you took a lot of time to think about something that didn’t work.

I would recommend that you send out a press release, today, or at least first thing in the morning to drive traffic to your squeeze page, which should lead to your sales letter or the sales letter of the product you’re promoting. A press release about your new site will get some traffic.

You also want to use pay-per-click. The reason you want to use pay-per-click is before you find list members and everything else, you can check your conversions and see how everything works. I would use pay-per-click and get rolling with that right away.

You know, whatever your budget is: $5, $10, $100, or $2,000, whatever it is, spend that. You want to go low. You can spend $5 to $10 a day. Focus on split testing and tweaking the squeeze page and the sales page until you get it making money for you on $10 a day.

The whole thing is… Don’t Wait! Take action immediately and don’t let anything stop you. If your squeeze page isn’t great, you can make changes to it, until it is great. Yet, it’s out there the whole time, getting some response. If you had nothing working for you, you’d be no further in building your list.

List Building | Autoresponder Series & Products

After you’ve created a great list building squeeze page, your next task is to create an awesome autoresponder series. That’s how you’ll make money! You may wonder why and how, but no problem. I’m going to show you.

Your first message should always be a welcome message:

“Thank you for joining my mailing list [or for downloading my free report or my free ebook or whatever]. You can find course preparation materials at…” Or something like that. Then, offer them a product. You can get one from Clickbank.com or another affiliate site.

But there are two caveats that go with that:

First, be sure that the product you offer fits in with your niche. For instance, if you’re list building around golf, don’t try to sell people an item about Internet Marketing. They probably have no interest in Internet Marketing! By doing something like that, you’re probably alienating people, number one, and number two, you’re showing them that you don’t have any idea about what you’re trying to do. They’ll stop trusting you right from the start.

The second thing about offering products from Clickbank or from MyFirstAffiliateProduct.com is that you have to buy and try the product you offer. That’s it. There’s no other way to go about doing this. You have to try the product. If it’s good and useful to your list, they’ll appreciate it. If it’s something bad, you’ll lose them forever. Besides that, it’s just not ethical.

If you’re serious about list building this is one thing I can’t stress enough. Try your product. Shell out the cash and make sure it’s good. If it isn’t, ask for a refund. You can do that, even if one isn’t offered. On the plus side, you’ll have a very useful product that you’ll be glad you got because you can use it yourself. What happens is that it ends up paying for itself many times over.

And, if you’re excited about a product, your list building machine just got more powerful! It’s easy to sell products you believe in it. Always be list building around ideas and products that excite you. Otherwise, you’re probably wasting your time.

This first product should probably be the same one that you used as your thank you offer when people opted in to your list. At least it should be. This gives them two chances. Call it your “head start” product.

For instance, if your list building niche is in golf, offer them a book of tips on how to improve their golf swing. Or, if you’re list building around quilting, you might offer needles or some physical product that makes quilting easier. Whatever the product is, it has to fit.

For your second, third, and fourth messages, provide a few tips or a couple of paragraphs of information. You should have at least 4 messages in your autoresponder series, but you can have thousands–as many as you want.

At the end of each message, be sure to offer another product. That means you need to buy at least four products to pass along. This is monetizing your list–the way you make money from list building. Only offer people quality, interesting, and useful products and they’ll follow you forever.