Let’s get one thing out in the open straight away: We all know that podcasts are nothing new. In this newsletter, I’m not going to try and tell you that podcasts are anything new – these web-hosted, episodic radio show type broadcasts have been around for roughly a decade now.
So no one would have known that they would have just soared back into popularity, but, by gosh, they absolutely have.
Of course, the time to develop the medium and for listeners/viewers to grow their expectations means that anyone who wants to standout these days is going to need to try a little harder in order to make a splash. Let’s take a look at how you can turn your personal brand(s) into the splashiest of podcast.
First things first, dig into something that you can really dominate. What are you so passionate and knowledgeable about that you’ll be able to put in more hours each day than anyone else? What part of your business do you feel you have the strongest execution in and would be the most impressive for someone earlier on in their journey to learn about?
Once you’ve honed in on something you can do well, start thinking about how you could make it interesting. For most people, podcasts start out as a series of videos or recordings where they simply talk about what they know. As long as you’re personable and can pull that off with some enthusiasm, you’re ahead of the game. That said, once you get several episodes deep, even the most prolific thinkers might be at a loss as to what to say into the microphone.
Here, a great route to go down is the Q&A route. If you’ve built up a little subscriber base, ask them to tell you what they want to know, ask how you can help with the problems they’re facing, etc. Or you can go down the tutorial route. Or you can create themed episodes in which you do a giant fast paced knowledge-dump of everything you’ve got on a certain topic. Keep your show interesting at all costs; look at what else exists in your market, and make your content the obvious choice.
This revival is also very much about the use of diverse media. In the early days, podcasts were often audio-based and lived in itunes, embedded in webpages, or even on platforms like Soundcloud and the like.
Now, many podcasts come in video form – it’s not a necessity, but it does give you broader options for presenting your show. Even if you stick to audio format, take advantage of promotional graphics and logos to pique interest for your podcast.
Become memorable through the use of a catchy intro or jingle. Don’t make music? Don’t write jingles? No problem, just grab a freelancer – old standbys like fiverr, odesk, and freelancer are alright to start, but with a bit of searching you can find specialists ready to spice up your show intro without breaking the bank. There’s a reason advertisements have had jingles for decades: They get stuck in your head, and, along with them, comes brand recall.
Finally, assure good audio (and video, if applicable) quality. Don’t worry, you can do this on a budget. For most audio podcasts, you can achieve a professional sounding setup for less than $100. Grab a quality USB mic (the ‘Snowball’ and other iterations by Blue are really excellent). Once you’ve got your recording, learn a bit about how to make your voice sound nice and rich using a free program like Audacity.
When you launch your podcast, try to have several episodes already recorded so that listeners will be hooked from day one.