App Developers Today Look A Lot Like Web Developers 10 Years Ago

While improving your current operations should always be priority number one, it’s never a bad idea to key your finger on the pulse of other industry trends that might provide completely new opportunities.

Today specifically, we’re going to go through an up and coming overhaul in the tech industry that you should keep your eye on: The birth of the app developer.

Mobile apps as we know them have been around for a number of years now, but that’s a lot like saying websites weren’t interesting in 1998 just because some people already had websites. In fact, keeping along with the website theme, there was a golden era in the early 2000’s that is only just now waning that saw those with the skills to develop websites making massive amounts of money off of their skills.

This could have meant helping people set up personal sites and blogs, creating websites for local businesses, or taking on larger, highly lucrative private contracts. The bottom line was that many services that allowed people to create their own websites without knowing how to code were either drag and drop or were too simplified and limited to be of any real use to business owners.

Now, it’s much easier for someone to create a website using any number of easy builders or WordPress themes that will leave their creation nearly indistinguishable from a customer solution.

Since the launch of iPhones and Android smartphones, a similar goldrush has occurred amongst those who learned how to code in Java and Objective-C so that they could be some of the only people around in a position to create apps for professional clients.

In the same pattern that website creation followed, we’re now seeing several builders pop up that purport to help those without native programming skills create their own applications that they can submit right to the App Store or Google Play.

As you might imagine, the same progression of more plentiful and more powerful tools is also happening at the same time, and that’s a critical intersection you should pay attention to: We are reaching a period in which the mainstream public know they want apps, don’t know how to create them, and also don’t know that there are tools out there that let people without perfect technical skills create these apps.

Servies like Telerik, Aquro, and Appery are several players in this space, which are to app building what things like Weebly and Wix are to website creation.

There is a massive opportunity right now for people who start reaching out to local businesses and offering to create them apps at a fraction of the cost of traditional iOS/Android developers, but still at a price that will be extremely profitable for the time investment required.

You can sell these businesses on the fact that they can push customer rewards notification and offers right to their audience on their smartphones and a number of other features their current websites can’t provide.

Social Media Marketing – Keeping Your Customers Engaged And Informed

Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.

Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.

Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points, and make it easier to reference and remember the information that you are presenting to the reader.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.

Sure Signs Your ‘Guru’ Isn’t Worth Following At All

Their blog is clean and professional looking. Their Facebook page is full of fans. And you find yourself nodding along constantly to their Youtube videos.

But is your favorite marketing and business figure really everything they’re cracked up to be? Unfortunately, getting into the business of ‘public speaking’ or ‘coaching’ over the past decade has become a fad that has attracted both ends of the spectrum: Great people that share their experiences and valuable lessons with others, but also people who more rely on charisma than actual knowledge, offering advice that may or may not pan out.

Let’s take a look at how you can separate the value-driven business thought leaders from the fakes.

They’ve said more than they’ve done.

One of the biggest signs that someone isn’t quite what they’re saying they are is that it’s hard to actually track down any tangible accomplishments of theirs. It’s incredible how many speakers seem to only have ‘speaking’ as their business. This pyramid-esque tactic means that you might find out that someone is rich, or appears to be rich, but doesn’t have an actual business driving their success. They can’t point to any business who they helped raise revenue, they can’t show you any press releases about their started being bought out for big money but boy, can they talk.

They don’t say no to questions they don’t know much about.

This is an interesting one in that it usually flies under the radar: A huge red flag for speakers and gurus is that they never say no to a question. “But wait,” you’re thinking, “shouldn’t I be following someone knowledgeable?” And the answer is absolutely, but nobody knows everything. By extension, the people who claim to know everything are often selling snake oil.

Good business people know how to stay in their lane and deliver the best advice in areas they’ve actually been able to deliver the best results in. On the contrary, someone who isn’t legit but wants to seem like they have it all figured out will likely make something up in order to answer a question rather than just saying, “That’s not an industry I’ve worked in so I’m really not comfortable telling you exactly what to do here.”

In fact, someone who uses a sentence like that last one is gaining instantly credibility in many people’s books.

Buzzwords outweigh tactics.

Do you want to make “instant profit” with “no effort” in a “crazy short” amount of time? We’ve all read those cheesy mid 2000’s affiliate marketing sales letters that read like the digital equivalent of the world’s sleeziest used car salesman. They don’t resonate very well anymore, and if you notice that the figures you consume content from spend too much time on buzzwords over any actual substance, it’s a sure sign you should look elsewhere for advice. People with great tactical advice don’t need to fluff it up with BS adjectives.

Ultimately, the people you choose to follow is your business – but just make sure you give it the same attention and scrutiny you would any other business decision!

Avoid Wasting Time On Social Media By Identifying The Most Helpful Networks For You

There are many among us who started online marketing in a time where social media was still not a requirement of being online, and certainly not of running a business. Now, even the smallest of freelancers know that interacting with and going after clients on social media can mean a huge boon to their bottom line.

That said, it could be really easy to just try and be ‘everywhere’ and then not end up actually getting any traction on the platform we choose.

Let’s be honest here, social media platforms come and go, and the ones that are popular are crowded, while the ones that aren’t overcrowded yet are a risk because they never will be. New or old however, all social media platforms have certain types of content, and by extension people, that will do well on them. Further, different audiences tend to be in different places when spending time in the online social world, which is an important consideration. Let’s take a look at how you can break down a social platform’s viability for your business.

First of all, are your target customers even there? If your targets are middle-aged men, Pinterest is probably not going to be that valuable to you. While broad awareness is great, being good at social media takes a lot of time, and you want to be focusing that time in areas where it’s most likely to result in leads (right?). Evaluate the demographics of who spends their time on a platform and make sure there’s overlap with your target market.

Next, evaluate whether you will be good at producing the type of content that does well there. Depending on the platform you’re looking at, you can probably find a way to search for or hunt down posts that are popular and getting lots of engagement. These should give you an idea of what performs well. Take note of the format (picture, video, etc.), and also the content itself (what words are used? Are words used at all? Etc.).

Everyone has different skillsets, and if neither you nor anyone on your team has the skills to create great content of that particular type, it might be a tough journey for you. For example, if you’re not good at framing images or thinking up what makes a potentially mundane picture more interesting, then Instagram might not be a great place to be.

Finally, if you are good at creating the type of content you see as necessary on the channels you want to be on, you need to map out how much time you’ll have to dedicate it. People by and large follow the people who put the most time into creating the most interesting content, so it’s important to evaluate if you’ll be able to compete.

Granted you can meet all of those criteria, well, give yourself the green light and start making moves!

Building a Business vs. Raising Money

Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much of the time it’s true, but there’s still an important distinction to be made.

These days, everyone has an idea. And, at least up until relatively recently, there were a plethora of investors with money who wanted to eagerly hand it over to any young person they thought had an idea that was going to be the next Facebook or the next Uber. Now, with several years of this madness behind it, purses are being tightened, and we’re face with the need for some evaluation as to what exactly entrepreneurship actually is.

Over the past few years, anyone developing an app has likely at least had the thought pass that they might seek out investment in order to help them grow quicker and build a company much more rapidly than they could do on their own (or at all). That said, there are many of these companies who were never going to reach a point of revenue generation, nor would reach the user volume critical mass that has kept giants like Snapchat alive right up until they finally started generating a few bucks after nearly four years of being on the market.

That kind of run time without making a cent from your company was unheard of just a couple short decades ago, but now it’s commonplace. The problem isn’t that that market dynamic exists, it’s that it’s all many young entrepreneurs are banking on. They want to make something that so many people use that they can make a well-compensated exit, without having to worry about such business-related inconveniences as actually making money.

Soon, however, people will start to realize that everyone’s grandson isn’t Zuckerberg, and we’ll probably see a regression to something a little bit hybrid between how things were and how they are now, what will happen to your business when that occurs?

Answering this question before you have a real, pressing need to do so might be a smart place to start. Much like politicians on their last term with no prospect of reelection, business owners who find themselves in the position of having built a meaningful business that’s bringing in profit in that you are no longer scrambling for the next round, the next investment.

Some of the best business advice now lies in books from the 80’s and 90’s that will go largely untouched for many young entrepreneurs whose mistake is thinking that just because the execution has change, the fundamentals have too. In reality, the people who work the hardest and can make real numbers work, incoming vs outgoing, are the ones who tend to win in the end. Unless of course you really do have the next Facebook under your hat, in which case you and only you can ignore everything here, but still.

But no mater if your business is profitable right now or not, you need to be focusing on building your email list NOW as that is a real asset for your business that can pay you for many years to come.