Maximize Return on Your Content With The Repurpose Method

Here’s how to make your content timely, highly

relevant and super hot, every single time.

Let’s face it – online marketing is and always will be about selling stuff to people. Simple.

The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want.

Keeping that in mind, it’s very simple to write a

series of reports on all of the basics.

For example: “How to start a Facebook Fan Page and get 1000 fans interacting with your product.”

“How to build a profitable list of 10,000 people in 3 months.”

“How to create products, how to drive traffic, how to use social media, etc.”

You get the idea.

Now then, here’s the trick to making your

content super timely and hot: Watch the news.

See what the latest brew-ha-ha in marketing is. For example, did Google make yet another change that threw website owners for a loop?

Then your ‘how to drive traffic’ report can be repurposed into: “How to Drive as Much Traffic as you Want without Google

Did Facebook make major changes to their advertising policy?

Repurpose your Facebook Fan Page report into, “How to Get All the Facebook Leads You Want WITHOUT Buying Facebook Ads”

Or for your, “How to make a product” report, you could take the latest marketing trend and write something like this: “5 Products [New Trend] Users are Screaming for That You Can Make in 2 Days.”

In each case, you’ll just go into your Word file, update your document with the new title, add or change the bits specific to the current news or trend, and you’ve got a hot selling new product to offer.

Place it on Warrior, JVZoo, etc. Either promote it to your list, or buy enough traffic to get some sales. Your goal is to get noticed by the affiliates, and from there it’s Profit City for you and your evergreen content.

The beauty of this system isn’t just that you can repurpose your best content over and over again.

When news of a marketing change or new trend hits, you can get your highly relevant product to market almost overnight, filling a market gap practically the moment it’s created.

Plus, isn’t it wonderful to continue getting paid for content you wrote once, and only need to modify to make it highly relevant again?

One more tip: If you don’t like to write, you can always search for PLR. Then update and tweak it to make it relevant to what’s happening now.

17+ Content Marketing Secrets: Powerful and Drive More Traffic!

content marketing

Last month we covered 17.5 content marketing secrets of driving targeted, lucrative traffic to your blogs and websites.

And while no single method will provide an avalanche of traffic, combining your favorites can result in the kind of traffic that keeps you in profit, indefinitely.int

This month we’ll cover 17.75 more, including how to get major bloggers and influencers to gladly share your posts, how to piggy back off the best content on the internet, how to make your content interactive to garner more traffic and a whole lot more.

Let’s get started:

1: How to get bloggers (big and small) to share your blogposts with their readers

This is so easy, yet few bloggers take the time.

And the benefits are two-fold: First, you will likely get extra traffic- maybe even LOTS of extra traff And second, it’s a great way to begin building relationships with other bloggers.

Here’s how it works:

Choose a topic for your next blogpost. Now search out other content related to the post you’re writing. It could be articles, podcasts, infographics, blogposts, videos, etc., as long as it directly relates to what you’re writing about.

Not sure how to find the best content? Use a tool like Buzzsumo to locate the highest shared content for your keyword.

Get in touch with these content creators right away. Let them know  you’re  working  on  a  post  and  you’re going  to  include  areference to their work.

Ask if they would like to see the post when you’re done. Be friendly and keep your messages fairly short and straight to the point. If you want to gush a little bit about how you live their (blog, videos, products, etc.) go ahead.

When your post is published, let them know they’re featured in your newly published content. Even if they didn’t reply  to your first email, let them know. Maybe they were just busy.

If they like your content, many of them will share it with their readers and social media. Be sure to THANK THEM profusely when they do this.

2: Offer bribes in exchange for social media shares

When you create a new piece of content, create what you might think of as a bonus, too. It could be an infographic, a resource list, a pdf of the article, the biggest, baddest and best technique of all, etc.

Sign up for a Pay with a Tweet service and create a new campaign.

Integrate the campaign button or campaign link into your content page. Feature it prominently, and talk up the benefits of what they will receive in exchange for a simple share on social media.

3: Optimize Your Facebook Posts

Things to know…

  • Run tests to see what types of posts, headlines and images your audience prefer
  • Avoid clickbait headlines, as these will hurt your new feed r
  • Definitely use  hashtags  whenever  appropriate,   since  they  increase interactions by 60%.
  • When appropriate, use a question to get 100% more comments than non- question posts (Source: KISSMetrics)
  • Link titles should have less than 100 characters
  • Publish between  5pm  and  1am  for  the  most  interactions  (Source: TrackMaven)
  • Engage with  photos  because  93%  of  the  most  engaged  posts contain photos
  • Use videos as well for even more engagement
  • The most engaging length for a Facebook post? Is between 50 and 99 chara (Source: Simply Measured)
  • Posts with emoticons receive 33% more comments and are shared 33% more oft (Source: AMEX Open Forum)
  • Saturday and Sunday posts have much higher average engagement (Source: TrackMaven)
4: Join Facebook Groups

Facebook groups are an excellent way to connect with people interested in just about any topic – including yours.

In Facebook groups you can really get to know your audience, and eventually promote your content. Here’s how:

Create a list of keywords that best describe your niche.

Enter each keyword or phrase into the search field, click search and click on ‘groups.’

Join the groups that look the most promising, but don’t share your content right away. Read the rules, participate in the conversations, help others and answer questions.

When someone asks a question that your content can answer, then share your content.

Or share your content as updates, asking the group for feedback.

5: Share your content on LinkedIn (Maybe)

This one depends – can you find your target market on LinkedIn? If so, this is a great place to share great stuff, keeping a few things in mind:

Many LinkedIn groups are nothing more than spam groups. In other words, everyone is shouting, “Look at me!” But no one is listening.

You’ve got to find relevant groups with lots of activity and very strict anti-spam rules. Try different keyword variations, and use group filters in the search settings. As you gain experience searching, you’ll get better at finding the right groups.

Once you’re in a group, read the rules and see how people interact. Help others, like, comment and ask questions that move conversations forward. Do this for a few weeks before sharing. Remember, you’ve got to give first if you want to receive.

When it’s time to share, ask for comments and feedback, opinions, questions, etc. The main goal of LinkedIn is to build your network. It’s entirely possibly you could meet someone who has a list of buyers who would love your product. It’s also possible you’ll meet your next joint venture partner, or your next $10,000 client.

But you do need some patience and the willingness to be in it for the long haul, helping others and initially expecting nothing in return.

6: Sending traffic from LinkedIn to your blog

Is your audience on LinkedIn? Then every time you write a new blogpost, also write a 300-400 word teaser post for LinkedIn.

This post will give the gist of what your blogpost is about and provide a link back to your blog so they can read the entire post there.

Remember to use teaser bullets demonstrating what they will discover when they read your blogpost, as well as a direct call to action to go read the post.

7: Driving traffic from Google+ to your blog

Contrary to popular belief, Google+ is still alive with 300 million active monthly users.

The key here is the communities. Joining and taking part in conversations will get you more engagement on the platform. Here’s how:

Search for your niche keywords on Google+, then scroll down to the ‘communities’ section and click ‘more’ to see the results.

Join the communities and start building relationships. Share your thoughts and ideas, answer questions, be helpful and keep the conversation flowing.

Now get in touch with the owner of the community and ask if they could use your help. If you get approved as a moderator, you should see a big spike in followers and engagement.

Bonus: If your business page is a moderator on a Google+ community, then all of the plus one’s from that community will be added to your business page. Remember to link your business page to your website, so the plus one’s pass on to your homepage.

8: Get 10,000 new Instagram Followers

The more followers you have, the more traffic you can potentially drive to your blog, your website, your offers, etc.

And it’s easy to get followers if you have some time to kill.

NOTE: Instagram makes you do this manually, so when you have spare time, here’s how to do it:

Open Instagram, tap on the search icon, select ‘tags,’ and search the hashtag associated with your topic.

Choose a photo and start following the account. Like their most recent three photos.

Soon you will see people following you back.

9: Get More Shares (and traffic) With Interactive Content

People love to discover more about themselves, what their spirit animal is, what their personality says about them and so forth.

This is why for decades the Cosmopolitan Magazine Quiz has been one of the favorite features of the entire magazine.

And it’s also why you can use simple quizzes to drive more interaction and more shares from your readers.

Here’s how:

Register for a free account at apester.com.

Click ‘create new’ and select the type of content you would like to create – polls, quizzes, personality, video or countdown.

Add your questions and mark the right questions.

Press ‘publish’ and install the Apester plugin to your WordPress site.

Copy the code and insert it on your website, where ever you want it to be.

10: Run a Contest

Offering a contest on social media is a great way to get lots of engagement, traffic and new subscribers.

But be careful – you’ve got to tailor your prize to the audience you seek. Otherwise you’ll end up with a ton of subscribers who care nothing about your niche, your blog or your products.

For example, don’t offer a free electronic device (as so many do) unless it’s 100% directly related to your niche.

If your niche is gardening, offer a big selection of free bulbs or your latest book on growing vegetables.

If your niche is online marketing, offer free access to your latest marketing course to bring in super targeted leads, and so forth.

Here’s how to set up a contest:

  1. Sign up at Rafflecopter to launch and manage your givea
  2. Click ‘new giveaway.’ Put in the prize(s) your winner(s) will re
  3. Choose how people can enter to win the priz Subscribing to your newsletter? Tweeting about the contest? Etc.
  4. Set points for each m The more points they get, the better their chances of winning.
  5. Choose a start and end date and click ‘preview and install.’
  6. Either embed the contest to your website or run it on your Facebook
  7. Want to have even more options? Upgrade to the premium version.
11: Use other people’s great content to drive traffic to your site

This is a great technique on several levels. First, you’re sharing relevant, timely content via social media, so your followers and fans benefit.

The person whose content you are sharing will see you’re sharing their stuff, which can help build relationships with these marketers.

And in the process you can actually drive traffic to your own content as well. Here’s how:

Find articles and posts related to your newly published post. You can use Google Alerts, Mention, or simply do a Google search for new content on the topic.

When you find an article your audience will likely enjoy, use Sniply to share it via your social channels.

To do this: Go to Sniply and register for a free account. Insert the article’s link and click ‘create snip.’

Then customize the call to action that visitors to that article will see, and link it to YOUR blogpost.

Click ‘snip’ and you’re set.

12: Create Roundup Posts

This is a great way to get social media shares from other bloggers and marketers, and even begin building relationships with them.

Each week, biweekly or monthly (you choose a time frame) you will create a collection of the best content related to your topic.

To find this content, you’ll want to subscribe to relevant blogs, set up keyword trackers, or use a notification service like Feedly.

Choose the best posts and write a few sentences of introduction for each one, linking back to the original source.

Notify your sources before you publish your post. Let them know you’re working on a roundup post and their article or post will be included.

Once you publish, let everyone in your roundup article know you are live.

For those who don’t promote your article via social media, it is okay to politely follow up in a few days just in case they missed your email. When they do promote your article, THANK THEM very nicely.

13: Create News Posts

This is generally done weekly and it’s similar to the roundup post. Only in this case, you are focusing on newsworthy items from your particular niche.

Your traffic here is likely to come more from people sharing your post than from the sources you are quoting, since many times those sources will be actual news sites.

However, for sources that are regular sites, blogs, etc., be sure to let them know you’ll be including them, and then let them know when you publish.

14: Do Influencer Roundups

Want to create something epic that really stands out and gets shared by a lot of people?

Then doing an influencer roundup on a hot topic could be exactly what you’re looking for.

Choose a question that will appeal to both your readers and your influencers. For example, in online marketing you could ask what one piece of advice your influencers most wish they had been given before they got started, and why.

Search for your influencers. Odds are you already have a list just from the blogs you subscribe to, but you can find more by using sites like Buzzsumo. Check Klout for more info on each one.

Next, get in touch with each influencer with a short message. Tell them you’re working on an expert roundup and you want to include them, and give them the question.

If you don’t hear back from someone within a few days, you can make one more effort to contact them. If they don’t respond the second time, leave well enough alone.

Once you’ve written your post, send it to your experts for any feedback they might have. Some of them might want to amend or change their answers slightly, based on something else they thought of or answers others have given.

After you publish, let your influencers know your article is live so they can share it with their followers if they choose to.

But don’t get pushy. If they share, that’s great. If not, you don’t want to ruin your budding friendships before they start.

15: Get Social Share from the Tools and Resources You Recommend

Here’s something almost no one thinks to do…

When you write a “how to” post or article, do you recommend resources and tools? If so, here’s a little trick:

Locate the email address for each of the resources. Then get in touch and let them know you’ll be recommending their tool/resource to your readers in an upcoming post. Ask them if they would like to know when it goes live.

Once your article is live, let them know and politely ask if they might like to share it with their subscribers. After all, your endorsement is validation that their product works, plus their readers might find a new way to use the product, too.

16: Share. A LOT.

You’ve just finished a brand new blogpost and you are proud as can be at the way it turned out. Time to tell the world, right?

Yes! Tell your followers on every social media avenue on which you’re active.

But don’t make the same mistake most marketers make.

Most folks don’t want to ‘bug’ others. They’re afraid if they ‘over promote,’ then people will get mad, unsubscribe, stop following, etc.

Actually, the exact opposite is true. You’re going to have to share your content many times before some people ever see it. Think of Twitter – do you see all of your tweets the first time? Not likely, but let’s say you do. Do you click all the links the first time you see them? Of course not. You’re busy, you’re distracted, things get in the way…

Your followers and fans want to see your content, so make sure they can my sharing it multiple times.

Create different versions of the posts and tweets you’ll make – maybe 5-8 variations. Change the titles, use different pictures and even emojis to boost engagement.

Set up a sharing schedule in advance by using a service like Buffer.

Share right after the post is published, and again an hour later, 3 hours later, 7 hours later, the next day, the day after, the next week, the next week after, the next month and the next month after that.

Track how your posts perform and adjust your schedule accordingly. Also, try to share both during the morning, the afternoon and the evening for full coverage.

17: Use Jump Links to Share Even More

You wrote a great post and you shared it several times via social media. But you don’t want to get obnoxious about it, so you stop sharing.

But… what if your post is a list? For example, “10 Great Ways to Drive Traffic” or “7 Key Secrets to a Great Relationship.”

Then you can continue to share without getting redundant, simply by using jump links.

For example, you want to share tip #3 from your list, so you create a jump link that takes readers directly to that specific tip on that post.

If you’ve never created jump links, here’s a great tutorial:

https://blog.hubspot.com/marketing/jump-link-same- page#sm.0001raqtw6hekf26y7914pn0o9ev5

Create a new social media message for each tip and use the jump link to point to that specific tip.

Then add relevant, interest-provoking images for each tip, so they stand out and apart when you share them on social media.

17.75: Keep Your Readers Coming Back Without Social Media or Email

This tip isn’t so much about driving new traffic, as it is bring traffic back to your site time and time again.

No doubt you’re already building a social media following, right?

And of course you’re building your email list, too.

But… what about all those readers who either don’t fall into one of those two categories, or who ignore social media and your emails?

You can still bring them back to your website with push notifications for Chrome and Firefox. Here’s how:

  1. Register to get a free account at Pushcrew. You’ll get a unique code to insert in your website. Or if you have WordPress, you can install their plugin.
  2. Customize your push notification. Just edit the title, subtitle and button text.
  3. Then  set  up  automatic  scheduling  notifications  for  your  subscribers.  Your subscribers will be notified 30 minutes after you publish a new post.

Easy!

And there you have it – 17 (plus) more content marketing ‘secrets’ that drive wicked traffic. You’ll notice there isn’t a difficult one in the bunch. It’s simply about taking the time to do these things and watching the traffic flow in.

Once you do, it won’t be long before you have a huge loyal following, an ever growing list of subscribers and continuous stream of sales notifications in your inbox!

Navy seal tells us a Great Secret and a threat to content marketing

Navy seal tells why we should ‘do something that sucks’ every day

It’s all about getting comfortable with being uncomfortable.

The theory is that we need to constantly take

ourselves out of our comfort zones in order to get better at anything.

It makes sense – but are you willing to try it for 30 days?

http://www.businessinsider.com/navy-seal-explains-how-get-better-every-day-david-goggins-2016-10

———————

The Biggest Threat to Content Marketing

Is it fake news?

We’ve got a problem when the question changes from…

“How can we make this content engaging and get it in front of the right audience?”

to…

“Will our audience even believe us?”

https://www.forbes.com/sites/johnhall/2017/01/15/the-biggest-threat-to-content-marketing-isnt-fake-news/#3d20536d6c8c

19 of the Most Powerful Traffic Driving Methods to Build Your Business

First, there is no one magic trick that will skyrocket your blog’s growth overnight. But rather, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help?

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Learn Everything You can About Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad?

A blogpost? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some bloggers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37 year old college educated women with 2.4 kids and a $200,000 mortgage.

 

 

2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog.

  1. Who is your audience? <dog owners>
  2. What are you offering them? <tips on dog training and care>
  3. How will they find you? <through guest blog posts and social media>
  4. Why will they care? <I give great tips they can use immediately>
  5. How will they interact? <they will watch videos and read blog posts>
  6. What will be their next step? <signing up for my dog training course>
  7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too
  8. They might not share it if… <it’s too dry>
  9. A solution for this is… <inject plenty of humor and personality>

3: Use Your Competitors to Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related: yourcompetitorwebsite.com)

Next, enter the competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Learn About Your Competitors’ Social Media Activity

Use http://www.fanpagekarma.com and http://buzzsumo.com to find out:

  • What is their average engagement rate?
  • How often do they post?
  • When are they posting?
  • What types of posts are they posting?
  • And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use http://likealyzer.com to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use https://www.twitonomy.com to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use https://seranking.com for backlink research and more.

 

5: APP Your Content

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”

 

6: Stand Apart From the Crowd

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

Try new content formats. For example, try an infographic instead of an article, or perhaps make a video.

Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.

For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.

Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.

Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.

Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.

 

7: Use Great Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement, and keep that headline.

As much as you might be tempted, don’t use clickbait headlines. When people see your post doesn’t line up with your headline, they’ll click away.

 

 

8: Call in the Bucket Brigade

Keep your readers reading buy using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…

Examples:

  • “Here’s what I’m talking about…”
  • “You might be wondering…”
  • “I know you think this is crazy…”
  • “Here’s why…”
  • “Meanwhile…”
  • “On the other hand…”
  • “But here’s the really strange thing…”
  • “Want to know the best part?”
  • “And yet…”
  • “But that’s just part of the story…”
  • “As it turns out…”
  • “No wonder…”
  • “Sadly…”
  • “What does this mean for you?”
  • “I couldn’t believe what happened next…”
  • “Best of all…”
  • “By the way…”

    9: Focus on Making Content that can Go Viral

    Now, some folks will tell you that you can’t predict what will and what won’t go viral.

    Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

    So how can you, a solo entrepreneur, increase your odds that your content will go viral?

    According to Jonah Berger, author of Contagious, there are six principles to making viral content:

    Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’

    We share things that make us look good.

    Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney, and remember that top of mind is also tip of tongue.

    Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.

    Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’

    Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’

    Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

    You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.

     

    10: Use Great Images

    I hate to tell you this, but odds are the images you’re using now aren’t helping you.

    In fact, they might even be hurting you.

    You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

    Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

    Source HIGH quality free images, and be choosy. It pays to spend that extra time finding just the right picture.

    Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

    https://blog.snappa.io/free-stock-photos/

    Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

    11: Build Relationships with Your Fellow Marketers

    Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.

    This means reaching out and connecting without expectation of receiving anything.

    Think of it as making friends because that’s exactly what it is.

    If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.

    So how do you go about becoming friends? Here are a few tips…

    • Follow them on social media
    • Engage their content on social media with likes and comments
    • Share their content on social media
    • Leave valuable comments on their blog posts
    • Subscribe to their newsletter
    • Ask them how you can help them with whatever they’re doing at the moment: For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
    • Do interviews with them for your own blogposts, podcasts, products, et
    • Buy their stuff and let them know you bought it
    • Meet them on Skype, or for coffee, or at a conference

     

     

    12: Open a Twitter Account for Your Blog, Get 1,000 Followers Fast

    If you don’t already have a Twitter account, go ahead and get one for your blog. Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.

    You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.

    You can either find the Twitter accounts of your competitors to see who is following them.

    Or you can do keyword-based targeting using an app such as: http://narrow.io/, https://statusbrew.com/ or https://www.crowdfireapp.com.

    Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.

    13: Use Pinned Tweets for More Engagement

    You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.

    Make it a good one – something that points to your best or most recent piece of content.

    Doing this simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”

    Refresh your page and you should see your new pinned tweet.

     

     

    14: Embed Tweets for More Engagement

    Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.

    Plus, an embedded tweet is a sign of social engagement, further extending your

    Twitter reach. And it’s easy to do.

    Simply login to your Twitter account and go to updates.

    Select the tweet you’re going to embed.

    Click on the three dots at the bottom right of your tweet.

    From the drop down menu, select “embed tweet.”

    Copy the code and insert it into your blog post.

     

     

    15: Use Buzzsumo to get Your Content Shared

    Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.

    Here’s what you do:

    Create a list of articles that are similar or related to your content.

    On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.”

    This will show you everyone who shared the content.

    Yes, it’s a paid feature, but as of this writing you can try it for free. Add these people to a list and approach them on Twitter.

    Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.

    Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.

    16: Mention Sources, Get Retweeted

    You’ll usually get extra engagement when you mention others on Twitter, and it’s easy to do.

    When you share a new post on Twitter, include one or two source handles. This way they will be notified, and will hopefully like or retweet your update.

    First, search Twitter for the handles of your resources. Create several headline variations for your tweets, adding just 1-2 handles to each.

    Share your tweets at different times of the day. You can use Buffer to schedule your tweets.

    17: Get Retweet Momentum

    ‘Just Retweet’ is a platform for getting other people to retweet your content. Your goal here isn’t to buy random tweets – it’s to choose the right people to retweet for you.

    You can set up requirements such as interest and minimum number of followers, so you don’t have just anybody retweeting.

    Just having a few of these people retweet for you can give your freshly published content the momentum to reach a broader audience.

    Register at http://JustRetweet.com . You’ll immediately be given some points you can use to submit your own tweets.

    Click ‘submit tweet’ and fill out the fields. Select the criteria of your retweeters and click submit. Retweeting should start soon. Be sure to measure engagement see if it drives traffic to your blog.

    If this works well for you, rinse and repeat each time you post new content.

    18: Piggyback on Successful Giveaways

    Well-known bloggers generate thousands of subscribers by giving away free, downloadable content. Their audiences are highly engaged and relevant, and you can capitalize on their success.

    Here’s how:

    Create a list of successful giveaways in your niche. For each giveaway, find the link and enter it into Buzzsumo to see who shared it on Twitter.

    Create your own giveaway that is related to both your field and the popular giveaway.

    Let the people who shared the big giveaway know about yours, either via Twitter or email.

    Write something like, “I saw you shared <popular giveaway> and I thought you might also enjoy <your giveaway>.

     

    19. Accentuate Your Personality

    This is a bonus tip that applies to every single piece of social media and content marketing.

    In fact, this could be the actual bedrock of your entire marketing endeavor.

    You know how people always tell you to be YOU because YOU are the only YOU there will ever be?

    And that by being “you,” rather than copying other people, you have an edge of

    your own?

    Well…

    This is true.

    And it’s also NOT true.

    Because what if the real you is simply a nice, polite, mild-mannered person who doesn’t stand out in any way, doesn’t have any strong opinions, and just likes for everybody to get along?

    While there is absolutely nothing wrong with having this type of personality (many, MANY of us have this type of personality) there is a problem:

    • You won’t stand out from the crowd by simply being ‘you.’
    • Rather, you will blend right into the crowd and never be noticed or seen
    • So what can you do?
    • Pick three things about your lif
    • Three things that really stand o
    • Maybe at one time you were in the militar
    • Or you grew up in a super poor neighborh
    • Or you were a farm
    • Or you were a c Or you cleaned sewers. Whatever.
    • Maybe you adore video Or shopping. Or travel.
    • Maybe you collect quot Or old books.
    • Or maybe you paint, or garden, or ride motorcycles, or jump from airpla Pick three things.

    Now incorporate those three things into your persona, your blogging and your marketing.

    You could be the Harley rider who does needlepoint and volunteers at the homeless shelter.

    Maybe you’re the retired cop who loves woodworking and brags about how smart your dog is.

    You could be the dairy farm kid with 9 pets who considers herself an expert at choosing the wrong mates.

    You could be the diehard Yankees fan who bakes cookies and fixes cars. Congrats.

    You now have plenty to write about and make yourself memorable.

    How so?

    You can work your hobbies, interests and past history into your content. This makes the reader feel s/he is getting to know YOU, as well as your content.

    There is a connection there.

    You become a REAL person they can relate to and REMEMBER.

    This one little trick can make the difference between people visiting your blog once and becoming a diehard fan.

    You’re providing memory anchors for them. Here’s an example:

    Let’s say in the past week you’ve been doing a LOT of reading about marketing.

    You’ve visited a dozen blogs. You’ve learned a lot.

    But all those blogs and all those posts – don’t they just sort of run together now? Except…

    Except for that one blogger who related everything to her desire to own a cat ranch on the moon.

    HER you remember
    See? It works.

    This month we only had time (and room) to talk about your content and using Twitter to drive traffic.

    Next month we’ll give you more tips on using Facebook and other means to get you and your content noticed, loved and shared across the Internet.

    Use these tips and you’ll be building an audience and a mailing list faster than you ever imagined possible.

List Building With Article Marketing

Writing articles is one way to get people to come to the squeeze page you’ve created for gathering names and email addresses.

You may think, “I’m no writer,” but you might fool yourself. Writing articles about your niche is an incredible list building tool, and if you aren’t writing some articles or at least paying someone to write them for you, you’re missing out on a whole lot of traffic.

To start, what niche are you list building around? That should be your topic. Yet, if you’re list building around golf, for instance, how broad a topic is that? Pretty wide open, there, I’d say. So, you need to focus. Come up with one aspect of “golf,” and write about that.

Before you go on, pull out a piece of paper right now. At the top of the paper, I want to write your list building target, which will be your niche. Let’s stick to the golf example. So, you’ll write “GOLF” in the middle of your page.

Now, how many things can you think about that pertain to golf? Golf clubs, shoes, tees, and carts. Then, you may have country clubs, courses, and ideal days to golf. You may also want to add golfing books, golf videos, and golf shows on TV. You see those are all smaller, more narrow focuses. Write each one on the paper surrounding your main term and draw lines from the central word, GOLF, to each of the narrower topics.

But you aren’t finished, though think about it: You’ve really been list building around all those things.

Let’s just take one of those categories, like golf clubs. How many different kinds are there… drivers, wedges, putters, etc. Right? So, from your “clubs” entry, make ray lines and put those at the ends.

But you aren’t finished…

Now, you can start to narrow even further. How about putter manufacturers, materials, sizes or whatever. I bet you can think of even more.

Probably, you’re at the article writing stage. Write the best article that you can, based on titanium golf putters. Bam! You have a narrow enough focus, and you’re no longer overwhelmed.

Regardless of your list building focus, you can take this idea and use it. You can download mind map software and use it. Or, you can keep working your ideas out on paper. Whatever you use, I’ll bet you come away with not just one idea, but at least 10 good ideas for writing articles about.

How To Build A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that   can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.