5 Methods to Advertise Your Online Business Offline

Ironically, some of the older methods have once again become more effective. As everyone else vies for attention online, consider doing something old school, such as…

1: Sending Postcards

When you send an email, it’s easily ignored or deleted. A message on social media carries even less weight.

But a real life, physical piece of mail that lands in their mailbox is something they will take notice of. And postcards are cheaper to mail than letters.

Here’s what to do: Decide on the goal of your postcard – do you want them to join your list? Attend your webinar event? Go to a sales page?

Once you have your goal, use testing to find just the right slant for your offer. A postcard is a relatively small space, so every word and every image has got to pull its own weight. But once you find the magic mailing piece, you can continue to mail it out for months and even years, as long as it remains effective.

Know the lifetime value of your customer. This will help you determine what kind of conversion rate you need with your postcard mailers to be in profit.

Send the postcards yourself, or use a postcard mailing service. Simply Google “postcard mailing service” and you’ll find a company to match your needs.

2: Sending Lumpy Mail

What’s the best way to get your mailing piece to stand out? Make it lumpy.

If you’ve ever received a non-profit solicitation for a donation, you probably know what we’re talking about. They send pennies, pens, calendars, packs of greeting cards and all sorts of things to get you to open their envelope.

And of course once you have their free gift, the law of reciprocity kicks in and you want to send them something back.

For our purposes, think of something unusual and cost effective, such as…

  • A pebble (because of the rocky time they’ve had, or the rocky time ahead if they don’t get your product)
  • Seed packets (to ‘grow’ their business, grow their profits, etc.)
  • A compass (so they can find their way)
  • A thumb     drive    loaded      with   your    promotional materials
  • Worry stones (because they’re up at night, worrying about their business or how to pay the bills)
  • Poker chips (because they shouldn’t gamble on other products or providers)
  • Aspirin in a packet to ease their pain
  • A paper wallet because you’ll show them how to fill it with money
  • A sand timer for when they’re running out of time
  • And so f

Again, there are services to help you accomplish this. For example, http://lumpymail.com is a good starting point.

3: Print Ads

The trick here is to make your ad look like an article in the magazine or newspaper you’re advertising in. Let’s say you’re advertising in a magazine – get an issue and see how their articles are formatted. Two columns? Three? What font do they use? What about picture placement?

Write your ad as more of an advertorial than a regular ad. You might have to put the words, “Paid advertisement” at the top of your ad, but it will still convert better than if your ad looks like an ad.

Have a great headline and use lots of sub-headlines to keep the reader on the page.

Have a strong call to action for an irresistible offer. The offer should be so good people simply cannot resist it, whatever it is.

 

4: Get a local column

This is an excellent technique for local business consultants. If you live in a small to medium sized city, your local newspaper might be thrilled if you would volunteer your services to write them a column each week on a topic that interests their readers.

If not, you might consider taking out a weekly ad and making it look like a column. In some respects, this is actually preferable to writing the column for free, since you’ll have more control over your topics.

Be very helpful in what you write. Only the last line or two should promote your business. The bulk of your column should be helpful information that people can use.

This will set you up as the authority and the person people turn to when they need your services.

5: Birthday cards

Here’s something that used to be common and no longer is, which is why it will make you stand out from the crowd of marketers like a beacon on a hill. Send REAL birthday cards through the mail to your best customers.

You might collect their birthday (Month and day, not year) when they check out. You might even tell them WHY you’re collecting it. Let them know it’s optional, but you’d really like to remember them on their birthday.

Most people will be eager share their birthdate with you. Or you can hop on Facebook and discover their birthday there if they have it listed.

If you don’t want to send the cards yourself, use a service such as postable.com, sendoutcards.com or the greetingcardshop.com.

Now then – a person might interact

with a few hundred people and companies online over the course of a year. But odds are you will be the only one who remembers their birthday. That makes you pretty special.

You might include an offer of a free birthday gift in your card, too. Perhaps a video you recorded for their birthday (you can use the same one for everyone) and a download link for a free product.

Guaranteed they will be opening your emails and following you closely on social media after that.

 

7 Steps To Help Light A Fire and Change Your Life

Some people need to build a full time income in their business before they can feel comfortable leaving their jobs. Perhaps they have a family and mortgage, and they need to know their income is solid before taking the plunge to full time.

Others have to leave their jobs before they’ll get busy and start their business. For them, they need the ‘sink or swim terror’ to inspire them to take massive action.

No matter which camp you fall into, here’s what’s true for nearly everyone:

  1. Your reason ‘why’ isn’t just a nice thing to have – it’s crucial for your success. The bigger your reason ‘why’ when you’re starting your own business, the more likely you will stick to it and do whatever it takes to succeed.
  2. To make your fledgling business a success, you need massive, undistracted action. For example, consider taking a week off from work, moving into a motel room away from all distractions, and creating your own product and sales funnel.
  3. If you don’t know how to do something, you have 2 choices: A: Learn to do it your This takes time and will often derail any momentum you had. For some, it will mean putting off starting the business for weeks and even months. B: Outsource that sucker and move on.
  4. Nearly everyone does better, accomplishes more and reaches success faster if they get a coach. Just sayin’.
  5. Once you taste success, you will never go back. I’ve almost never seen someone make money in their new business and then drop the whole thing to go back to a job. Once that fire is lit, there really is no turning back.
  6. Having your own business is not only financially freeing, it also instills a sense of self confidence that enhances almost every other aspect of your life.
  7. Starting your own business means overcoming your related fears, whatever those might Once you achieve success, you’ll find you’re able to overcome even greater fears and accomplish more than you dared hope back when you were safely enslaved. Errr… I mean employed.

If there’s a bottom line to this, it’s this: Decide what you’re going to do. Give yourself a deadline. Then move heaven and earth to get it done, and you will succeed.

 

Learn how to live with the Secrets only the Wealthy Know…

That’s the question posed in an online forum recently.

Answers ran the gamut of the spectrum, but here are 28 we found especially helpful, in completely random order…

Become financially educated. Read personal finance management books, starting with Rich Dad Poor Dad. Learn how to budget and how to invest.

Live frugally. If you’re thinking you can’t save more of your money, take a look at homeless people who live on almost nothing. Yes, you can save money. Stop eating out so often. Cancel the cable. Don’t buy a new car. Don’t buy a new used car until you absolutely need one.

Always pay yourself first. Devote the first 10-30% of your pay to savings and investments.

Spend money on assets (real estate, stocks, bonds, etc.) not liabilities (everything that loses value the moment you purchase it). Thinking of buying a new car even though your old one is fine? Take that money and invest it in your business, in stocks, in real estate or something that is an asset. Then buy a good used car in a few years, when you really need one.

Don’t care what people think of you. Your neighbors think you’re poor because you don’t buy new cars? Little do they know that $20,000 you would have spent on a car is now earning you a 10% compound interest rate.

Invest in yourself. Self- education equals new knowledge. Add execution to that new knowledge and you get results. Repeat continuously.

Find ways to help as many people as possible. The more you can help others get what they want, the more money you can make.

Scale. Don’t render services when you can mass produce products. Better to make a $10 profit on a million sales than a $1,000 profit on 100 sales.

Stuck on services? Go upscale. If you’re going to render services, find the niches that pay the most.

Have multiple streams of income. This way if something happens to one, you are still in good shape overall.

Sell stuff. Lots of stuff. Hire others to help you,

so that your earnings are no longer tied to your hours.

Always keep the return on investment in mind,

whether your investment is time or money.

When you want to buy something, figure out how to make the money. Don’t take money out of your savings to buy a car or a vacation. Instead, figure out how to make the extra money needed to cover the new expense.

Be friends with people who have more money than you. Their mindsets and thought processes will rub off on you. That said, do not try to compete with them – keep the car and house you have now, at least for awhile.

Leverage your abilities to their fullest extent instead of working harder to get ahead. Forget working hard and focus on working smart. For example, a personal coach can create a course and sell it for $297 a million times over, but can only coach a few people one-on-one at any given time.

Take calculated risks. Failure is a part of the journey. If you’re too afraid to fail, you will never take the smart, calculated risks needed to become wealthy.

Use your head more than your heart. Make your financial decisions based on provable fact rather than gut instinct.

If you have a business, work ON it, not in it. Your labor isn’t needed to make the business a success – your ideas and leadership are.

Things like sports and entertainment are simply distractions for the masses. While you’re watching sports and shows 2-6 hours a day, the rich are making million dollar contacts, doing deals and starting businesses. If you get more of whatever you focus on – maybe it’s time to stop focusing on distractions and start focusing on your finances.

Bad decisions are better than no decisions. Any decision that moves you forward is better than total inaction. The key is make decisions quickly and work until you get results.

Confidence and belief in your ability will take you further, faster. The higher your confidence and the more you believe in what you’re doing, the easier it is to bring others on board, to convince buyers and to make money.

Having a lot of money doesn’t change life as much as you think. It’s not a magic shield from illness, tragedy or loss. You’re no smarter for having it (although perhaps wiser if you made the money yourself.) You still have problems, although they might be an entirely new set of problems. On the plus side, you never have to worry about putting food on the table or paying bills, which frees you up to think about bigger things.

People will look at you differently when you are rich. The upside is they respect you more. The downside is most people will want something from you.

It’s best to not flaunt your money, but instead put it to work to make more money. Many millionaires drive beat up cars and live in perfectly average homes. Few people know they are rich and they like it that way.

Don’t buy stuff you don’t need. Rent it, borrow it or do without. And don’t carry a balance on credit cards. Ever.

Never borrow money to make discretionary purchases. Only borrow money to make money.

Start with the end in mind. If you’re starting a

company, from day 1 ask yourself what to do to make your company as valuable as possible so you can one day sell it for millions.

Lastly, having money is power. Power to help

any charity you choose. Power to help anybody or anyone. Power to make positive changes in your community, positively impact the lives of others and make the world a better place.

Can you make A Million Dollars in the next 12 months?

Not an easy task, but it’s certainly possible.

And if you only do 1/10th as good, that’s still

$100,000.

First, before anything else is even considered, you need to find yourself a very important reason WHY you want to make a million dollars in 12 months.

The stronger your reason, and the more often you play out that reason in your head, the better your odds of achieving your goal, regardless of which method you choose.

Now then:

Method 1: The Chris Sacca Method

Chris initially became a millionaire by leveraging

$10-20 thousand dollars into 12 million dollars by taking advantage of a flaw used by online trading brokers.

When the market crashed, Sacca found himself

$4 million in debt. He negotiated to have it reduced, and then paid off the balance in no time.

So how did he earn his next millions? That’s the method we’ll cover here.

Of course, if you do happen to find a flaw in online trading software that you can take advantage of, terrific. Otherwise, you might try copying Chris’ second method:

Sacca created a fake company, complete with a great looking website and business cards.

Frankly, your company doesn’t have to be fake, it can simply be new. Make sure you choose an impressive sounding name like the Sadlias Group.

Now get tickets to every networking event in your field. Go to these events and network like crazy, making contacts with entrepreneurs.

Look for people who want to change the world, and find ways to help them make that change.

Introduce yourself and – get this – offer to help them out for free.

That’s right, for free. Do you want to stand apart from everyone else at that event? Do you want them to remember you, contact you and work with you? Offer to help them for free.

Using this method, Sacca became one of

Twitter’s first four investors.

Even if this method doesn’t make a million in a year, it will make your life interesting, exciting and highly relevant. You’ll find outstanding mentors to help you along.

And you’ll make contact with investors who can back you when you decide to start your company for real.

Take notes along the way, so when you do make your first millions, you can write your tell-all book letting people know the inside story of how you did it.

 

Method 2: Day Trading

This is a great way to make money fast. And it’s

an even better method to lose money even faster.

You’ve got to be good. You’ve got to know what you’re doing. And you’ve got to leave all emotion and ‘gut instinct’ behind as you follow proven, trusted methods that work.

Frankly, it can take you 2-3 years of daily practice just to get good at this.

Then again, you might have the capability to make a million in the first year. It is completely possible, just not highly likely.

If you choose this method, invest in the best education and hundreds of hours of practice trading.

Your best shot: Start with $10,000, margin it to

$30,000, and find 180 trades that will return 2% or more in 1 to 2 days.

Easy? No. Doable? Possibly.

Method 3: Sales Funnel

Build the best sales funnel you can – everything from a free product to get subscribers onto your list, to a $10,000 product you sell to your best customers and everything in between.

Think about this: To earn a million dollars, you

can sell any of the following:

  • 1,000,000 products for $1 apiece
  • 100,000 products for $10 apiece
  • 10,000 product3 for $100 apiece
  • 1,000 products for $1,000 apiece
  • 100 products for $10,000 apiece
  • 10 products for $100,000 apiece
  • 1 product for $1,000,000

Look at Dollar Shave Club and you’ll see they’ve chosen the first option on this list – selling a $1 product to millions of guys.

But if you have an effective sales funnel, you can take those $1 customers and upsell them to your $10 offer, your $100 offer and so forth.

Once you start selling $1000 products, it no longer takes massive sales to reach that magical million dollar mark.

Things to remember – focus more on what people

WANT than what they need.

Sell them the way they want to be sold.

Make the entire experience fun and easy for the customer.

Whenever possible, find ways to make your messages go viral, even if there is no immediate pay off.

Your primary goal is to get as many qualified people onto your list as possible.

Your next goal is to move them up the sales funnel by always giving them great value for the money.

Do these two things and your final goal of making a million will take care of itself.

Method 4: Sales

If you’re already good at sales, or you can acquire sales skills fast enough, AND you have the right product to sell, then you can make a million dollars in a year.

Obviously you want to sell very high ticket items with lots of commission. And of course already having a sales background will be a tremendous help, if not a necessity.

If you want to take this route and you’re willing to wait two years, it becomes much more likely you will succeed.

Spend the first year becoming great at sales. Study sales techniques, get a great mentor, work in sales 10-12 hours a day.

And during your first year, find out what kinds of products pay the most in commissions. Make contacts in those industries and get yourself a job where you can make the most money.

Then spend your second year making that money.

It will take plenty of hard work, but it will be worth it.

Method 5 – ??

These first four methods should get you thinking.

And maybe, just maybe you’re got an even better idea.

Like creating the next social network, winning the lottery, doing one million dollar deal… there are plenty of ways to make lots of money.

The trick is to pick the one that works for you, and then work it tenaciously until you succeed.

Best Etsy Method to Bring $300 A Day in Sales

You can drive traffic through valuable content, or you can simply purchase Facebook ads and then optimize them for the maximum return on your investment.

Think of it as building a money machine. You put in 50 cents of advertising, you take a dollar out. Then you tweak your machine to produce that dollar on only 25 cents of advertising, and then you rinse and repeat.

Here’s how:

Spend an hour or two researching on Etsy. You are looking for products that that are selling well and appear to be massively underpriced.

You can tell how popular a product is by the number of times it’s been favorited as well as the number of times it’s been reviewed.

You’re not looking for well known, branded items because the competition on those is too fierce and the profits are too low. Instead, you’re looking for unique white-label products that show well.

Look for products priced well below what you would consider paying for them. High value and low price means there is an opportunity there for you to exploit.

And of course it must be an item that the seller can continually supply to you, whether they are creating the item themselves or drop shipping. One-of-a-kind items won’t work.

Promoting the items you choose off of Etsy is going to give you an advantage. You won’t be limited by Etsy’s platform and user base.

And you can retarget, bringing prospects back to your item for a second viewing.

Remember, it often takes seeing a product more than once to convince a prospect to become a buyer.

Once you find items that appear underpriced and are doing well, you can check Alibaba to see if they are drop shipping, and if so, how much they are paying. You can then go straight through Alibaba, if you choose.

Or if you prefer to go through the Etsy seller, or it’s an item the Etsy seller is making, then you’ll need to contact them.

Your email might read,

Hi, I’m   and I run online e-commerce stores. I love your Etsy store, and I especially like the   product. I am interested in selling it from my store – would you be interested in supplying me?

I’m looking for a drop shipping arrangement. Basically, when I make a sale I’ll email you with the customer’s info, and you’ll ship it directly to them for me.

Please let me know if you’re interested and we’ll work out the details.

Categories of items to look for:

Bath and body products – These are generally made by the Etsy sellers themselves, and they can often be purchased cheaply and sold for a very large markup. For example, you might sell a $3 item for $10-$15.

Jewelry – again, the markup on jewelry is potentialy very large. Look for items targeted to certain groups of people. For example, jewelry with cats on it for cat lovers, jewelry for fans of sports teams, personalized jewelry for young girls, etc.

Household items – beautiful clocks, artwork, candle holders, etc.

Novelty items – this could be anything that is extremely eye-catching in the photos. For example, there is a product called Fairy Dust in a Bottle. The bottle of ‘fairy dust’ lights up, and it sells like hotcakes. Show a great photo of this on Facebook to the right target market, and odds are you’ll do extremely well.

Anything that presents really well in a photograph, is underpriced and in demand is a good choice. It’s better to choose products that are colorful or eye-catching in some way. As they say, the right photo is worth a thousand words.

One last note:

Keep strict track of your math. If you’ve got a $10 margin on a product, and it’s costing you $5 of advertising per sale, then it’s simply a matter of scaling up the advertising to make more money. 20 sales a day would be $100 in profit per day and $700 profit per week.

See if you can adjust your targeting and your advertising to do even better.

Then find more products and repeat the process.

This is a really easy way to make good money online in your spare time.

And anyone can do it. It just takes some research and legwork, as well as a good knowledge of Facebook ads to make a profitable success from it.

Are business goals the only thing standing in your way to success online?

A man sets out on a journey of a lifetime.

The problem is, he doesn’t know where he wants to go.

So he spends the next 40 years wandering the back roads, never really going anywhere.

Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable.

Yet because he knows where he wants to go, he is able to find his way, overcome the challenges and eventually reach his destination, where he retires in 10 years’ time.

One man didn’t know where he was going, and so he wandered for 40 years and achieved nothing.

The other man knew exactly where he wanted to go, and because of his belief and determination, he was able to overcome every obstacle and reach his destination in 10 years.

Which person are you?

Most people won’t define what they want until

they have clarity on how they will get there.

But because they don’t know what they want, they don’t have the clarity, and thus end up doing nothing.

 

That’s why you’ve got to decide first what it is that you want, and be totally clear on what that is. Write it down in detail.

Only then will you figure out how to get to where you want to go.

One more thing: Once you begin your journey, take time every single day to revisit your goal.

Just like a builder continually consults the building plans, you should continually go over your goal so that your subconscious mind knows exactly what it should be doing to get you to where you want to go.

This will also help you avoid time wasting activities that you don’t need.

Advanced Tip: Measure what you treasure. Whatever your goal might be, take daily measurements of how you’re doing.

For example, if your goal is to reach a certain income level, you’ll want to track your profits daily.

If your goal is to exercise and eat right, you’ll want to keep a journal of everything you eat and every exercise you perform.

Whatever your goal might be, measure what you treasure and you will get more of what it is that you want.

 

Quick Offline Case Study to Create $1,500 a Month in Passive Income

Every now and then I like to show an offline method of making money.

And this method, as a bonus, will give you an “in” with local businesses by offering them a very low cost way to advertise.

Once you’ve signed them up for this service, you can then offer other services, such as website development and SEO.

Here’s the case study in a nutshell:

While waiting in line to prepay for gas, this guy notices that no customer – including himself – remembers what their pump number is.

They all have to turn around, crane their necks and stare out the window to figure it out.

So this guy goes home and develops a map of the gas station layout on his laptop. He then goes back to the gas station and speaks to the owner.

He offers to make a professional looking, laminated version for the counter-top so customers can point to where their car is.

And of course this map will include tasteful ads promoting local businesses.

The gas station owner has 4 stations in all. They agree to split profits 50/50 on the advertising.

Our guy gets advertisers for all 4 locations signed up within the week. 8 ads per map, 4 maps,

$25 per ad per week, payable for a month at a time.

That’s $3200 that he splits with the station owner.

And of course that’s $3200 per month. Naturally he could do the same for other gas stations, as well as any other potential ad space.

And if you think about it – EVERYTHING is potential ad space.

Using this simple technique, you can make some quick cash and also get your foot in the door to provide many other online services for your new brick and mortar customers.

 

10+2 Signs You are on the Path to Being Super Successful

Do you have what it takes to succeed in your own online business? You do if you have the following qualities…

1. You’re relentlessly persistent. When you decide to do something, you tenaciously work towards that goal until it is completed, no matter what.

2. You’re realistically optimistic. You know that believing you’ll grow wings and fly won’t make it true. But you also know there is a method by which you can fly, and you’ll keeping believing this until you find a way to do it.

3. You take failures in stride. Yes, you did all you could, but you failed anyway. But you realize this is just part of the success process. So instead of lamenting the loss, you ask yourself, “What’s great about this?” And you take what you learned and apply it to your next attempt.

4. Your face is in the dictionary under the word “self-improvement.” While some people think learning ends with graduation, not you. You are continuously reading and learning more and more, and putting what you learn into practice.

5. You take action. Planning is a necessary part of the process, but you know that nothing happens until you take action.

6. You keep an open mind. You realize you don’t have all the answers, and you’re willing to listen to others to find the answers you seek.

7. You maximize your strengths and delegate your weaknesses. Some folks think they need to work on their weaknesses – not you. If you’re not good at something, you’re smart enough to outsource it.

Instead, you focus your efforts where they shine, and that’s what makes you and your business successful.

8. You’re ambitious. Sure, you could settle for a small online business that just covers the bills. But instead you’re looking to create a real business you can sell in 5-7 years for 7 or 8 figures. Shoot for the clouds and you might only hit the rooftops. But shoot for the stars and you’ll at least hit the moon, which is pretty darn good.

9. You set goals. You can’t get someplace if you don’t know where you’re going, so you set goals to keep yourself moving and on track.

10. You spend 90% of your time on the present, 10% on the future, and no time on the past. The past is over and done. Childhood was lousy? Didn’t get into the school you wanted? Passed over for that promotion? First business failed? No matter because it’s ancient history. You’re all about what you can accomplish right here, right now, with an occasional eye to the future.

11. You delight in delaying gratification. Sure, you could watch TV right now, but you know there is a bigger reward to be had down the road if you just keep working instead.

12. You don’t listen to naysayers. There’s always somebody ready to tell you that you can’t do it, you shouldn’t do it or you’re an idiot for trying. But you just smile, say thanks for the advice and keep on doing what you need to do to be successful.

After all, the best revenge on naysayers is success. And if you have at least 8 of these 12 qualities, you’re almost certainly going to meet with success on a grand scale, and soon.

Problems in Internet Marketing and Strategies to Solve Them

There is a kind of cruel, ancient story that goes like this –

A group of people are standing at a river bank and suddenly they hear the pained cries of a baby.

Shocked by what they are hearing, they then see an infant floating in discomfort in the water. One person immediately dives in to rescue the child. But as the rescue is commencing, yet another baby comes floating down the river in the same way, and then another and another! People continue jumping in to save the babies and then see that one person has started to walk away from the group towards the bridge. Angrily they shout at the person, “Where do you think you are going? Come here and help!”

The response was this: “I am. I’m going upstream to stop whoever is throwing babies into the river!

The story is a mad one, but if we remove the content of the story and just focus on the metaphor, there is a massive lesson for us to learn both in business and in life.

When your online business is not working as well as you might hope and customers are not buying or your sales material isn’t converting – do not a/ blame them or b/dive straight in and see the problem from the end. You must go back to your strategy and check what is going on behind the scenes – what are you missing in the back-end that the front-end users are experiencing? It’s about focusing on the source of the problem and healing it, rather than trying to bail yourself out by adding more money or focus into something that is already flawed and not working. You need better foundations.

Imagine that the babies are your customers and each one is unhappy, there is no point in wasting your energy dealing with customers by trying to convince them that everything is fine and that they are wrong because your site/strategy (whatever) is perfect and other people have ‘said so’, instead go to the source – listen to them – why are people leaving?

Why are the numbers decreasing? Why are people complaining? What can you do as a whole rather than trying to deal with the consequences?

Below are 3 overlooked things that I want you to focus on and see if there are any corrections to be made within your business that may be stopping your business from growing:

  • Are you using old strategies? Long form articles, chasing influencers and buying links are all old-school strategies that won’t grow your online business or It might have worked then, but you must move with whatever is working now.
  • Are you copying others or being authentic?

We are told to model the already successful and yes, this is good. But not at the cost of who you are. People want an original, not a clone. If they want the person you are copying, they’ll go with them. You need to be you and don’t copy everything that the successful leaders are doing. What you want is to take what you need from others and design your own brand around it in a personal ‘you’ way.

  • Are you focused on building traffic?

It doesn’t matter how good your website looks or how your funnels are set up, if you don’t have website traffic, you don’t have a business. Current strategies that build traffic include interviews, podcasts, writing guest posts or for large authority publications. You can always jazz up your systems if you have an audience, but it’s ineffective the other way around.

 

Ultimately, the problem unfortunately lies with you and how you are marketing, not the customers. If something isn’t going the way you want, don’t dive into the river to try and fix it, go to the bridge and see the root of the problem before moving on or ploughing more money into an existing and floundering strategy.

19 of the Most Powerful Traffic Driving Methods to Build Your Business

First, there is no one magic trick that will skyrocket your blog’s growth overnight. But rather, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help?

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Learn Everything You can About Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad?

A blogpost? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some bloggers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37 year old college educated women with 2.4 kids and a $200,000 mortgage.

 

 

2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog.

  1. Who is your audience? <dog owners>
  2. What are you offering them? <tips on dog training and care>
  3. How will they find you? <through guest blog posts and social media>
  4. Why will they care? <I give great tips they can use immediately>
  5. How will they interact? <they will watch videos and read blog posts>
  6. What will be their next step? <signing up for my dog training course>
  7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too
  8. They might not share it if… <it’s too dry>
  9. A solution for this is… <inject plenty of humor and personality>

3: Use Your Competitors to Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related: yourcompetitorwebsite.com)

Next, enter the competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Learn About Your Competitors’ Social Media Activity

Use http://www.fanpagekarma.com and http://buzzsumo.com to find out:

  • What is their average engagement rate?
  • How often do they post?
  • When are they posting?
  • What types of posts are they posting?
  • And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use http://likealyzer.com to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use https://www.twitonomy.com to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use https://seranking.com for backlink research and more.

 

5: APP Your Content

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”

 

6: Stand Apart From the Crowd

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

Try new content formats. For example, try an infographic instead of an article, or perhaps make a video.

Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.

For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.

Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.

Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.

Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.

 

7: Use Great Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement, and keep that headline.

As much as you might be tempted, don’t use clickbait headlines. When people see your post doesn’t line up with your headline, they’ll click away.

 

 

8: Call in the Bucket Brigade

Keep your readers reading buy using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…

Examples:

  • “Here’s what I’m talking about…”
  • “You might be wondering…”
  • “I know you think this is crazy…”
  • “Here’s why…”
  • “Meanwhile…”
  • “On the other hand…”
  • “But here’s the really strange thing…”
  • “Want to know the best part?”
  • “And yet…”
  • “But that’s just part of the story…”
  • “As it turns out…”
  • “No wonder…”
  • “Sadly…”
  • “What does this mean for you?”
  • “I couldn’t believe what happened next…”
  • “Best of all…”
  • “By the way…”

    9: Focus on Making Content that can Go Viral

    Now, some folks will tell you that you can’t predict what will and what won’t go viral.

    Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

    So how can you, a solo entrepreneur, increase your odds that your content will go viral?

    According to Jonah Berger, author of Contagious, there are six principles to making viral content:

    Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’

    We share things that make us look good.

    Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney, and remember that top of mind is also tip of tongue.

    Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.

    Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’

    Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’

    Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

    You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.

     

    10: Use Great Images

    I hate to tell you this, but odds are the images you’re using now aren’t helping you.

    In fact, they might even be hurting you.

    You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

    Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

    Source HIGH quality free images, and be choosy. It pays to spend that extra time finding just the right picture.

    Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

    https://blog.snappa.io/free-stock-photos/

    Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

    11: Build Relationships with Your Fellow Marketers

    Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.

    This means reaching out and connecting without expectation of receiving anything.

    Think of it as making friends because that’s exactly what it is.

    If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.

    So how do you go about becoming friends? Here are a few tips…

    • Follow them on social media
    • Engage their content on social media with likes and comments
    • Share their content on social media
    • Leave valuable comments on their blog posts
    • Subscribe to their newsletter
    • Ask them how you can help them with whatever they’re doing at the moment: For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
    • Do interviews with them for your own blogposts, podcasts, products, et
    • Buy their stuff and let them know you bought it
    • Meet them on Skype, or for coffee, or at a conference

     

     

    12: Open a Twitter Account for Your Blog, Get 1,000 Followers Fast

    If you don’t already have a Twitter account, go ahead and get one for your blog. Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.

    You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.

    You can either find the Twitter accounts of your competitors to see who is following them.

    Or you can do keyword-based targeting using an app such as: http://narrow.io/, https://statusbrew.com/ or https://www.crowdfireapp.com.

    Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.

    13: Use Pinned Tweets for More Engagement

    You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.

    Make it a good one – something that points to your best or most recent piece of content.

    Doing this simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”

    Refresh your page and you should see your new pinned tweet.

     

     

    14: Embed Tweets for More Engagement

    Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.

    Plus, an embedded tweet is a sign of social engagement, further extending your

    Twitter reach. And it’s easy to do.

    Simply login to your Twitter account and go to updates.

    Select the tweet you’re going to embed.

    Click on the three dots at the bottom right of your tweet.

    From the drop down menu, select “embed tweet.”

    Copy the code and insert it into your blog post.

     

     

    15: Use Buzzsumo to get Your Content Shared

    Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.

    Here’s what you do:

    Create a list of articles that are similar or related to your content.

    On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.”

    This will show you everyone who shared the content.

    Yes, it’s a paid feature, but as of this writing you can try it for free. Add these people to a list and approach them on Twitter.

    Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.

    Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.

    16: Mention Sources, Get Retweeted

    You’ll usually get extra engagement when you mention others on Twitter, and it’s easy to do.

    When you share a new post on Twitter, include one or two source handles. This way they will be notified, and will hopefully like or retweet your update.

    First, search Twitter for the handles of your resources. Create several headline variations for your tweets, adding just 1-2 handles to each.

    Share your tweets at different times of the day. You can use Buffer to schedule your tweets.

    17: Get Retweet Momentum

    ‘Just Retweet’ is a platform for getting other people to retweet your content. Your goal here isn’t to buy random tweets – it’s to choose the right people to retweet for you.

    You can set up requirements such as interest and minimum number of followers, so you don’t have just anybody retweeting.

    Just having a few of these people retweet for you can give your freshly published content the momentum to reach a broader audience.

    Register at http://JustRetweet.com . You’ll immediately be given some points you can use to submit your own tweets.

    Click ‘submit tweet’ and fill out the fields. Select the criteria of your retweeters and click submit. Retweeting should start soon. Be sure to measure engagement see if it drives traffic to your blog.

    If this works well for you, rinse and repeat each time you post new content.

    18: Piggyback on Successful Giveaways

    Well-known bloggers generate thousands of subscribers by giving away free, downloadable content. Their audiences are highly engaged and relevant, and you can capitalize on their success.

    Here’s how:

    Create a list of successful giveaways in your niche. For each giveaway, find the link and enter it into Buzzsumo to see who shared it on Twitter.

    Create your own giveaway that is related to both your field and the popular giveaway.

    Let the people who shared the big giveaway know about yours, either via Twitter or email.

    Write something like, “I saw you shared <popular giveaway> and I thought you might also enjoy <your giveaway>.

     

    19. Accentuate Your Personality

    This is a bonus tip that applies to every single piece of social media and content marketing.

    In fact, this could be the actual bedrock of your entire marketing endeavor.

    You know how people always tell you to be YOU because YOU are the only YOU there will ever be?

    And that by being “you,” rather than copying other people, you have an edge of

    your own?

    Well…

    This is true.

    And it’s also NOT true.

    Because what if the real you is simply a nice, polite, mild-mannered person who doesn’t stand out in any way, doesn’t have any strong opinions, and just likes for everybody to get along?

    While there is absolutely nothing wrong with having this type of personality (many, MANY of us have this type of personality) there is a problem:

    • You won’t stand out from the crowd by simply being ‘you.’
    • Rather, you will blend right into the crowd and never be noticed or seen
    • So what can you do?
    • Pick three things about your lif
    • Three things that really stand o
    • Maybe at one time you were in the militar
    • Or you grew up in a super poor neighborh
    • Or you were a farm
    • Or you were a c Or you cleaned sewers. Whatever.
    • Maybe you adore video Or shopping. Or travel.
    • Maybe you collect quot Or old books.
    • Or maybe you paint, or garden, or ride motorcycles, or jump from airpla Pick three things.

    Now incorporate those three things into your persona, your blogging and your marketing.

    You could be the Harley rider who does needlepoint and volunteers at the homeless shelter.

    Maybe you’re the retired cop who loves woodworking and brags about how smart your dog is.

    You could be the dairy farm kid with 9 pets who considers herself an expert at choosing the wrong mates.

    You could be the diehard Yankees fan who bakes cookies and fixes cars. Congrats.

    You now have plenty to write about and make yourself memorable.

    How so?

    You can work your hobbies, interests and past history into your content. This makes the reader feel s/he is getting to know YOU, as well as your content.

    There is a connection there.

    You become a REAL person they can relate to and REMEMBER.

    This one little trick can make the difference between people visiting your blog once and becoming a diehard fan.

    You’re providing memory anchors for them. Here’s an example:

    Let’s say in the past week you’ve been doing a LOT of reading about marketing.

    You’ve visited a dozen blogs. You’ve learned a lot.

    But all those blogs and all those posts – don’t they just sort of run together now? Except…

    Except for that one blogger who related everything to her desire to own a cat ranch on the moon.

    HER you remember
    See? It works.

    This month we only had time (and room) to talk about your content and using Twitter to drive traffic.

    Next month we’ll give you more tips on using Facebook and other means to get you and your content noticed, loved and shared across the Internet.

    Use these tips and you’ll be building an audience and a mailing list faster than you ever imagined possible.