5 Tips for Emails that Get Opened and Convert

Email marketing is a bit of an odd duck: As other marketing channels have seen a distinct rise and fall in the face of social media and new communications technologies, email marketing still remains effective.

In fact, despite all of our new ways to communicate, people still retain the use of their email for daily use. Receiving invoices, communicating with customers, etc.; sure, other platforms have sprung up for these communications, but none are as ubiquitous as email. That said, email marketing has aged, and therefore it has changed. Getting your emails opened, then read, then obeyed, is no easy task. It was hard in the beginning, and it’s super hard now that everyone and their mother is used to receiving promotional emails. Let’s take a look at how your emails can be the exception to the rule in a “no open” world.

Give before you take: Many marketers have gotten a lot smarter about this now, but it wasn’t always the case, and there are still many who fall flat on their face when balancing their value. Think about the reasons you follow the accounts you do on twitter. Think about which emails you open when they slide into your inbox. They’re the ones that are important to you, not the ones that sell and annoy you the most.

Your customers are just like you, so make sure you’re building trust and value through emails that really offer something, before you every ask for any action(s) in return.

Avoid subject line cliches: This is the most controversial piece of advice here. Most people these days are used to the types of subject line formulas that have traditionally performed well, and haven’t realized that their effectiveness is dying down. Consider simply summarizing your subject lines in a way that makes them sound like they’re from a genuine person.

Companies now more than ever perform better when viewed as individuals or collectives of individuals rather than businesses.

Keep it short: How many of you have received emails from some marketer whose email list you opted which are pages long? How many of you read them to the end? How many of you send these types of emails yourself? If you want an email to be a sales letter, keep it short, visual, and enticing, then use a CTA to get people to click out of an email and onto one of your pages where you have more control. People are turned off when they expect a helpful message and are greeted with a 9 paragraph sales letter in email form.

Get feedback: One really can’t stress enough how valuable it is to hear back from your customers directly about how you’re doing and how they interact with your brand or your product. The assumptions you make may not be helping you at all, so it’s important that you reach out and invite feedback; you may just find that a slight tweak to your sales funnel could address something that is currently a huge conversion killer for your customers. This could take the form of either a personal email message or a survey.

How to Get Your Emails Opened in 2015

Email marketing is still extremely relevant in 2015 but, like most things, approaches have had to be evolved in order to remain effective.

No place is this more true that with opening rates, in which marketers evaluate how often their email communications are opened and read.

Every email you send that doesn’t get read is a missed opportunity, and subject line tricks and formulas that may have worked a few years ago might not carry the same weight today. Much of this is due to the problem of volume inundation. The average email account today is spammed with anywhere between tens and hundreds of junk communications per day, on top of a varying volume of legitimate/wanted ones.

Along with this inundation, comes the fact that people have become desensitized to sensational headlines. Things that may have piqued interest in 2010 now just scream “scam!” or “yeah right, I don’t believe THAT!” to the average consumer.

What all of this means, in a nutshell, is that you’ve got to get creative in order to get opens these days. At the very least, you’ll need to invest in some longterm strategic thinking.

In fact, your plan for improving open rates should be occurring long before an actual email is sent or a subject line is read. The largest factor in any open is going to be the sender, so you need to make sure you have established trust with whoever you are mailing.

One of the first steps to this, and something I cannot stress enough, is using confirmed – also called “double” opt in. It forces people to see your name twice, and gets the recognition process started. The people you lose because they couldn’t be bothered to confirm their subscription were probably not great prospects to begin with.

Next, make your opt-in incentive excellent. I mean award-winning. Make it actually useful and give them something they’re not finding somewhere else. Most marketers in any given niche are giving away half-solutions or useless “5 steps” PDF’s – be the one person in your area who isn’t.

Next, and this is probably a step where the most dropoff in open rates occurs despite not getting much attention, is that you ensure that the quality of your email followups can compete with that of your first email/incentive. Especially your second and third email, really overdeliver and give people information they can’t live without. Really prove you’ve done your homework and have the answers they’re looking for.

I cannot stress this enough. People get hung up on writing the perfect subject line when the reality is that you could have the worst headlines in the game and still pull off stellar open rates if you’re a trusted sender whose advice is valued. By the same token, you could find your traditionally excellent subject line methods scoring low on open percentage because no one remembers who you are or thought that it became too obvious early on that you were more interested in selling to them than helping them.

Once you have this trust established, feel free to go crazy with your subject line split testing, but know that this step – the one email marketers spend probably the most time on – is insignificant in the grand scheme of things.

Is Email (Finally) Dead?!?

For years, people in the tech industry have been predicting (or lamenting) the death of email as a form of communication.

“Kids don’t use email anymore.” “There are better, faster and more effective ways to interact with other people, such as texting and social media.” “I know people who don’t even have an email address.”

These are some of the most common statements you hear regarding the death of email. (Perhaps it’s telling that I’ve been hearing these same statements for nearly a decade now.)

The Death of Email?

So what’s the real deal? Is email actually dead?

To answer this question, let me ask one of my own: When was the last time you checked your email account? This week? This morning? Just now?

The truth is that most people will go to their email every time their smart phone beeps, vibrates or otherwise indicates that a new email message has just landed in their inbox. It’s just a natural human response, kind of like when people used to answer their home telephones whenever it rang. It takes some time to de-program it.

More Popular than Ever

In reality, email is more popular than ever, especially among marketers. According to an April, 2015, study conducted by Yahoo! Labs and the University of Southern California, called “Evolution of Conversations in the Age of Email Overload”, most people are now receiving more emails in their inbox than ever before.

Part of that is businesses finally catching up with available marketing technology. While many small businesses have been collecting customers’ email addresses for years, it’s only been recently that many have finally figured out what to do with them.

People are more willing to give up their email address than they are, say, their mobile phone numbers. That’s because they know they can easily ignore or delete emails they don’t really want to see.

Too Many Emails

Today, most people receive more emails than they can conceivably read and respond to. Personally, I usually begin each working day by deleting about 80% to 90% of the emails in my inbox, mostly from marketers or others promoting something I’m not interested in.

Yet like me, most people won’t go to the trouble of unsubscribing from the source of all those emails out of fear that they might miss out on the one offer or email that they genuinely are interested in.

Ease of Email

It’s also easier than ever for people to keep up with their emails. Spam detectors have done an effective job of filtering out the truly irrelevant and unwanted emails. And now people can read their emails, or at least their subjects and who they are from, as a scroll on their smart phones, tablets and other mobile devices.

And because more emails today are being sent and received on mobile devices, they tend to be shorter. Perhaps this is why the average amount of time it takes for people to respond to emails sent from smart phones (28 minutes) is so much shorter than those sent from tablets (57 minutes) or from desktop computers or laptops (62 minutes,), according to the Yahoo!/USC study. Could that mean that emails and text messages are beginning to morph into the same thing?

They Myth of Young People and Email

As expected, older people tend to use emails more than younger people. But the difference may not be as big as many people might think.

During the course of the study, 53% of adults between 35 and 50 years old sent emails from their phones or tablets at least once, compared to only 49% of teenagers between13 and 19 and 48% of young adults between 20 and 35 years old. Older people (51+) sent the fewest emails via mobile devices, at 43%, according to the study.

So email is definitely not dead. It’s not even wounded. Eventually, however, it may eventually morph into something entirely different, in the way the telephone did.

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?

ï    Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

ï    Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

ï    Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

ï    Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

3 Quick And Easy Ways To Build A Profitable Opt In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still werenít able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. Youíll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesnít mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they donít know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list donít just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

You Need to Get Out There and Do the Split!

Monetize your site as quickly and as easily as possible, and in the process, build your list along the way.

There are all sorts of different ways to think about doing this.

If you’re an AdSense publisher, it might be smarter to have AdSense only after people subscribe to your list. And, it might be smarter only to show the AdSense after people have told a friend.

Do you see why?

The reason is because if you don’t have these people on your list and if they are not telling friends, then you can’t ever monetize those people again. They visit your site and then leave and go to the AdSense ad site, and forget join your list. If they are on your list, you can monetize them over and over again with ways that are much more impactful than AdSense.

Until they subscribe, don’t show the AdSense because people might be turned off by it and not join your list. Or, like I said, there are all sorts of different ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up on and make recommendations on products that they would benefit from. Test these!

Maybe do an A/B split test, where one page has AdSense and the other doesn’t. See which one works best, and then go with it. But keep testing. Test your headline; test your subscribe button. You can test all the elements of your page–one test at a time. For instance, don’t change your headline and the opt-in button at the same time. You won’t know which prompted the viewer to join your list.

Here’s the thing: When it comes to implementing marketing strategies, don’t take too much time to do them before you test them. Then if they don’t work, you took a lot of time to think about something that didn’t work.

I would recommend that you send out a press release, today, or at least first thing in the morning to drive traffic to your squeeze page, which should lead to your sales letter or the sales letter of the product you’re promoting. A press release about your new site will get some traffic.

You also want to use pay-per-click. The reason you want to use pay-per-click is before you find list members and everything else, you can check your conversions and see how everything works. I would use pay-per-click and get rolling with that right away.

You know, whatever your budget is: $5, $10, $100, or $2,000, whatever it is, spend that. You want to go low. You can spend $5 to $10 a day. Focus on split testing and tweaking the squeeze page and the sales page until you get it making money for you on $10 a day.

The whole thing is… Don’t Wait! Take action immediately and don’t let anything stop you. If your squeeze page isn’t great, you can make changes to it, until it is great. Yet, it’s out there the whole time, getting some response. If you had nothing working for you, you’d be no further in building your list.

List Building | Autoresponder Series & Products

After you’ve created a great list building squeeze page, your next task is to create an awesome autoresponder series. That’s how you’ll make money! You may wonder why and how, but no problem. I’m going to show you.

Your first message should always be a welcome message:

“Thank you for joining my mailing list [or for downloading my free report or my free ebook or whatever]. You can find course preparation materials at…” Or something like that. Then, offer them a product. You can get one from Clickbank.com or another affiliate site.

But there are two caveats that go with that:

First, be sure that the product you offer fits in with your niche. For instance, if you’re list building around golf, don’t try to sell people an item about Internet Marketing. They probably have no interest in Internet Marketing! By doing something like that, you’re probably alienating people, number one, and number two, you’re showing them that you don’t have any idea about what you’re trying to do. They’ll stop trusting you right from the start.

The second thing about offering products from Clickbank or from MyFirstAffiliateProduct.com is that you have to buy and try the product you offer. That’s it. There’s no other way to go about doing this. You have to try the product. If it’s good and useful to your list, they’ll appreciate it. If it’s something bad, you’ll lose them forever. Besides that, it’s just not ethical.

If you’re serious about list building this is one thing I can’t stress enough. Try your product. Shell out the cash and make sure it’s good. If it isn’t, ask for a refund. You can do that, even if one isn’t offered. On the plus side, you’ll have a very useful product that you’ll be glad you got because you can use it yourself. What happens is that it ends up paying for itself many times over.

And, if you’re excited about a product, your list building machine just got more powerful! It’s easy to sell products you believe in it. Always be list building around ideas and products that excite you. Otherwise, you’re probably wasting your time.

This first product should probably be the same one that you used as your thank you offer when people opted in to your list. At least it should be. This gives them two chances. Call it your “head start” product.

For instance, if your list building niche is in golf, offer them a book of tips on how to improve their golf swing. Or, if you’re list building around quilting, you might offer needles or some physical product that makes quilting easier. Whatever the product is, it has to fit.

For your second, third, and fourth messages, provide a few tips or a couple of paragraphs of information. You should have at least 4 messages in your autoresponder series, but you can have thousands–as many as you want.

At the end of each message, be sure to offer another product. That means you need to buy at least four products to pass along. This is monetizing your list–the way you make money from list building. Only offer people quality, interesting, and useful products and they’ll follow you forever.

How To Get Your Subscribers Begging For More

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares.  With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk to” your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via  your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

4 Profitable Ways to Build a List of Subscribers

If you have a list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to webmasters and digital marketers and if you can build a relationship this way then you’ll have an almost guaranteed market for your products – as long as they’re good.

The question is though, how do you go about building a list of subscribers? Here are some basic steps that will set you on your way…

Sign Up for an Autoresponder

Autoresponders are services like Aweber, MailChimp and GetResponse which help you to manage your subscribers and send out confirmation e-mails etc. These are also what will allow you to create sign up forms that will look the part on your website.

Add a Form to Your Page

There are lots of places you can add a sign-up forms. One option is simply to put them on your website in one of the side columns or even at the bottom of each article.

Alternatively you can create a whole landing page designed specifically to drive conversions and sign-ups and you can then use PPC campaigns, SEO and social media to drive traffic to that page.

Pop-overs are also very popular (no pun intended) at the moment. These are windows that appear over the top of your content when readers have been on the page for a certain amount of time. These have been shown to drastically increase subscriptions. Just make sure you’re not frustrating your readers and causing them to leave.

Use an Incentive

An incentive can make a big difference in encouraging people to sign up to your mailing list. A common incentive is a free eBook or even just a chapter of an eBook that people will potentially buy later on. Visitors love getting things for free and this will seem like a much fairer exchange than just getting them to give you their contact details for free.

Talk About Your Mailing List

If you run a blog then simply talking about your mailing list in your posts can be a good strategy do. Don’t set up your form and then forget about it – treat it as an integral aspect of your business and talk about why people should sign up and what exciting content they’ll receive if they do!