Are business goals the only thing standing in your way to success online?

A man sets out on a journey of a lifetime.

The problem is, he doesn’t know where he wants to go.

So he spends the next 40 years wandering the back roads, never really going anywhere.

Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable.

Yet because he knows where he wants to go, he is able to find his way, overcome the challenges and eventually reach his destination, where he retires in 10 years’ time.

One man didn’t know where he was going, and so he wandered for 40 years and achieved nothing.

The other man knew exactly where he wanted to go, and because of his belief and determination, he was able to overcome every obstacle and reach his destination in 10 years.

Which person are you?

Most people won’t define what they want until

they have clarity on how they will get there.

But because they don’t know what they want, they don’t have the clarity, and thus end up doing nothing.


That’s why you’ve got to decide first what it is that you want, and be totally clear on what that is. Write it down in detail.

Only then will you figure out how to get to where you want to go.

One more thing: Once you begin your journey, take time every single day to revisit your goal.

Just like a builder continually consults the building plans, you should continually go over your goal so that your subconscious mind knows exactly what it should be doing to get you to where you want to go.

This will also help you avoid time wasting activities that you don’t need.

Advanced Tip: Measure what you treasure. Whatever your goal might be, take daily measurements of how you’re doing.

For example, if your goal is to reach a certain income level, you’ll want to track your profits daily.

If your goal is to exercise and eat right, you’ll want to keep a journal of everything you eat and every exercise you perform.

Whatever your goal might be, measure what you treasure and you will get more of what it is that you want.


Quick Offline Case Study to Create $1,500 a Month in Passive Income

Every now and then I like to show an offline method of making money.

And this method, as a bonus, will give you an “in” with local businesses by offering them a very low cost way to advertise.

Once you’ve signed them up for this service, you can then offer other services, such as website development and SEO.

Here’s the case study in a nutshell:

While waiting in line to prepay for gas, this guy notices that no customer – including himself – remembers what their pump number is.

They all have to turn around, crane their necks and stare out the window to figure it out.

So this guy goes home and develops a map of the gas station layout on his laptop. He then goes back to the gas station and speaks to the owner.

He offers to make a professional looking, laminated version for the counter-top so customers can point to where their car is.

And of course this map will include tasteful ads promoting local businesses.

The gas station owner has 4 stations in all. They agree to split profits 50/50 on the advertising.

Our guy gets advertisers for all 4 locations signed up within the week. 8 ads per map, 4 maps,

$25 per ad per week, payable for a month at a time.

That’s $3200 that he splits with the station owner.

And of course that’s $3200 per month. Naturally he could do the same for other gas stations, as well as any other potential ad space.

And if you think about it – EVERYTHING is potential ad space.

Using this simple technique, you can make some quick cash and also get your foot in the door to provide many other online services for your new brick and mortar customers.


10+2 Signs You are on the Path to Being Super Successful

Do you have what it takes to succeed in your own online business? You do if you have the following qualities…

1. You’re relentlessly persistent. When you decide to do something, you tenaciously work towards that goal until it is completed, no matter what.

2. You’re realistically optimistic. You know that believing you’ll grow wings and fly won’t make it true. But you also know there is a method by which you can fly, and you’ll keeping believing this until you find a way to do it.

3. You take failures in stride. Yes, you did all you could, but you failed anyway. But you realize this is just part of the success process. So instead of lamenting the loss, you ask yourself, “What’s great about this?” And you take what you learned and apply it to your next attempt.

4. Your face is in the dictionary under the word “self-improvement.” While some people think learning ends with graduation, not you. You are continuously reading and learning more and more, and putting what you learn into practice.

5. You take action. Planning is a necessary part of the process, but you know that nothing happens until you take action.

6. You keep an open mind. You realize you don’t have all the answers, and you’re willing to listen to others to find the answers you seek.

7. You maximize your strengths and delegate your weaknesses. Some folks think they need to work on their weaknesses – not you. If you’re not good at something, you’re smart enough to outsource it.

Instead, you focus your efforts where they shine, and that’s what makes you and your business successful.

8. You’re ambitious. Sure, you could settle for a small online business that just covers the bills. But instead you’re looking to create a real business you can sell in 5-7 years for 7 or 8 figures. Shoot for the clouds and you might only hit the rooftops. But shoot for the stars and you’ll at least hit the moon, which is pretty darn good.

9. You set goals. You can’t get someplace if you don’t know where you’re going, so you set goals to keep yourself moving and on track.

10. You spend 90% of your time on the present, 10% on the future, and no time on the past. The past is over and done. Childhood was lousy? Didn’t get into the school you wanted? Passed over for that promotion? First business failed? No matter because it’s ancient history. You’re all about what you can accomplish right here, right now, with an occasional eye to the future.

11. You delight in delaying gratification. Sure, you could watch TV right now, but you know there is a bigger reward to be had down the road if you just keep working instead.

12. You don’t listen to naysayers. There’s always somebody ready to tell you that you can’t do it, you shouldn’t do it or you’re an idiot for trying. But you just smile, say thanks for the advice and keep on doing what you need to do to be successful.

After all, the best revenge on naysayers is success. And if you have at least 8 of these 12 qualities, you’re almost certainly going to meet with success on a grand scale, and soon.

Navy seal tells us a Great Secret and a threat to content marketing

Navy seal tells why we should ‘do something that sucks’ every day

It’s all about getting comfortable with being uncomfortable.

The theory is that we need to constantly take

ourselves out of our comfort zones in order to get better at anything.

It makes sense – but are you willing to try it for 30 days?


The Biggest Threat to Content Marketing

Is it fake news?

We’ve got a problem when the question changes from…

“How can we make this content engaging and get it in front of the right audience?”


“Will our audience even believe us?”

12 Ways to Get Readers to Share Your Content on Social Media

Before they share it, readers have to love your content. So how do you write the next viral blogpost?

1. Offer a simple, practical way of accomplishing a task. According to the New York Times, 94 percent of people share content because they believe it will be helpful to others. That’s why articles such as “10 Ways to Save Money” are popular.

2. Write “how to” posts. These kinds of posts are always popular and tend to stay evergreen for a long time. For example, few can resist, “How to Make the Best Chocolate Chip Cookies Ever.”

3. Give them what they want. Figure out what your readers want to learn and write about that.

4. Use the active voice as much as possible.

Instead of writing, “Donna is loved by Riche,” write “Richie loves Donna.” It’s easier, faster and more interesting to read.

5. Use present tense as much as possible.
Instead of writing, “Last week when we were going down the mountain…” Write, “Imagine this: We’re going down the mountain when a cougar leaps in front of our motorcycle…” It puts the reader right there in the scene with you and makes it more exciting to read.

6. Entertain the reader. If you can delight the reader, make your content irresistible and even bring humor to it, so much the better.

7. Be credible. If you can back up what you write, your readers will trust your content enough to share it.

8. Cut the fat. It’s not the length of your content that matters, it’s the conciseness. Tighten up your sentences, rewrite anything that confuses, eliminate words like “very” and “just” and basically tighten up your writing. Every word should count.

9. It’s not War and Peace. Use shorter lines
instead of longer sentences whenever possible.

10. Engage the reader emotionally. It’s not just about the facts, it’s also about grabbing the reader by the emotions and not letting them go until the end.

11. Tell stories. If you can illustrate your point through a story, do it.

12. Never, ever be boring. Have someone read your content before you post it. Ask them to watch for any place where their mind starts to wander.
These are the places you’ll need to work on, so you don’t lose your reader’s attention.

If you find yourself writing in a style your English professor would adore, try again. The best tip of all to getting your content shared is to write as though you’re talking to your best friend, sharing useful stuff s/he wants to know.

Problems in Internet Marketing and Strategies to Solve Them

There is a kind of cruel, ancient story that goes like this –

A group of people are standing at a river bank and suddenly they hear the pained cries of a baby.

Shocked by what they are hearing, they then see an infant floating in discomfort in the water. One person immediately dives in to rescue the child. But as the rescue is commencing, yet another baby comes floating down the river in the same way, and then another and another! People continue jumping in to save the babies and then see that one person has started to walk away from the group towards the bridge. Angrily they shout at the person, “Where do you think you are going? Come here and help!”

The response was this: “I am. I’m going upstream to stop whoever is throwing babies into the river!

The story is a mad one, but if we remove the content of the story and just focus on the metaphor, there is a massive lesson for us to learn both in business and in life.

When your online business is not working as well as you might hope and customers are not buying or your sales material isn’t converting – do not a/ blame them or b/dive straight in and see the problem from the end. You must go back to your strategy and check what is going on behind the scenes – what are you missing in the back-end that the front-end users are experiencing? It’s about focusing on the source of the problem and healing it, rather than trying to bail yourself out by adding more money or focus into something that is already flawed and not working. You need better foundations.

Imagine that the babies are your customers and each one is unhappy, there is no point in wasting your energy dealing with customers by trying to convince them that everything is fine and that they are wrong because your site/strategy (whatever) is perfect and other people have ‘said so’, instead go to the source – listen to them – why are people leaving?

Why are the numbers decreasing? Why are people complaining? What can you do as a whole rather than trying to deal with the consequences?

Below are 3 overlooked things that I want you to focus on and see if there are any corrections to be made within your business that may be stopping your business from growing:

  • Are you using old strategies? Long form articles, chasing influencers and buying links are all old-school strategies that won’t grow your online business or It might have worked then, but you must move with whatever is working now.
  • Are you copying others or being authentic?

We are told to model the already successful and yes, this is good. But not at the cost of who you are. People want an original, not a clone. If they want the person you are copying, they’ll go with them. You need to be you and don’t copy everything that the successful leaders are doing. What you want is to take what you need from others and design your own brand around it in a personal ‘you’ way.

  • Are you focused on building traffic?

It doesn’t matter how good your website looks or how your funnels are set up, if you don’t have website traffic, you don’t have a business. Current strategies that build traffic include interviews, podcasts, writing guest posts or for large authority publications. You can always jazz up your systems if you have an audience, but it’s ineffective the other way around.


Ultimately, the problem unfortunately lies with you and how you are marketing, not the customers. If something isn’t going the way you want, don’t dive into the river to try and fix it, go to the bridge and see the root of the problem before moving on or ploughing more money into an existing and floundering strategy.

19 of the Most Powerful Traffic Driving Methods to Build Your Business

First, there is no one magic trick that will skyrocket your blog’s growth overnight. But rather, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help?

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Learn Everything You can About Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad?

A blogpost? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some bloggers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37 year old college educated women with 2.4 kids and a $200,000 mortgage.



2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog.

  1. Who is your audience? <dog owners>
  2. What are you offering them? <tips on dog training and care>
  3. How will they find you? <through guest blog posts and social media>
  4. Why will they care? <I give great tips they can use immediately>
  5. How will they interact? <they will watch videos and read blog posts>
  6. What will be their next step? <signing up for my dog training course>
  7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too
  8. They might not share it if… <it’s too dry>
  9. A solution for this is… <inject plenty of humor and personality>

3: Use Your Competitors to Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related:

Next, enter the competitor’s domain on to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Learn About Your Competitors’ Social Media Activity

Use and to find out:

  • What is their average engagement rate?
  • How often do they post?
  • When are they posting?
  • What types of posts are they posting?
  • And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use for backlink research and more.


5: APP Your Content

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”


6: Stand Apart From the Crowd

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

Try new content formats. For example, try an infographic instead of an article, or perhaps make a video.

Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.

For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.

Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.

Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.

Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.


7: Use Great Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement, and keep that headline.

As much as you might be tempted, don’t use clickbait headlines. When people see your post doesn’t line up with your headline, they’ll click away.



8: Call in the Bucket Brigade

Keep your readers reading buy using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…


  • “Here’s what I’m talking about…”
  • “You might be wondering…”
  • “I know you think this is crazy…”
  • “Here’s why…”
  • “Meanwhile…”
  • “On the other hand…”
  • “But here’s the really strange thing…”
  • “Want to know the best part?”
  • “And yet…”
  • “But that’s just part of the story…”
  • “As it turns out…”
  • “No wonder…”
  • “Sadly…”
  • “What does this mean for you?”
  • “I couldn’t believe what happened next…”
  • “Best of all…”
  • “By the way…”

    9: Focus on Making Content that can Go Viral

    Now, some folks will tell you that you can’t predict what will and what won’t go viral.

    Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

    So how can you, a solo entrepreneur, increase your odds that your content will go viral?

    According to Jonah Berger, author of Contagious, there are six principles to making viral content:

    Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’

    We share things that make us look good.

    Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney, and remember that top of mind is also tip of tongue.

    Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.

    Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’

    Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’

    Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

    You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.


    10: Use Great Images

    I hate to tell you this, but odds are the images you’re using now aren’t helping you.

    In fact, they might even be hurting you.

    You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

    Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

    Source HIGH quality free images, and be choosy. It pays to spend that extra time finding just the right picture.

    Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

    Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

    11: Build Relationships with Your Fellow Marketers

    Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.

    This means reaching out and connecting without expectation of receiving anything.

    Think of it as making friends because that’s exactly what it is.

    If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.

    So how do you go about becoming friends? Here are a few tips…

    • Follow them on social media
    • Engage their content on social media with likes and comments
    • Share their content on social media
    • Leave valuable comments on their blog posts
    • Subscribe to their newsletter
    • Ask them how you can help them with whatever they’re doing at the moment: For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
    • Do interviews with them for your own blogposts, podcasts, products, et
    • Buy their stuff and let them know you bought it
    • Meet them on Skype, or for coffee, or at a conference



    12: Open a Twitter Account for Your Blog, Get 1,000 Followers Fast

    If you don’t already have a Twitter account, go ahead and get one for your blog. Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.

    You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.

    You can either find the Twitter accounts of your competitors to see who is following them.

    Or you can do keyword-based targeting using an app such as:, or

    Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.

    13: Use Pinned Tweets for More Engagement

    You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.

    Make it a good one – something that points to your best or most recent piece of content.

    Doing this simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”

    Refresh your page and you should see your new pinned tweet.



    14: Embed Tweets for More Engagement

    Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.

    Plus, an embedded tweet is a sign of social engagement, further extending your

    Twitter reach. And it’s easy to do.

    Simply login to your Twitter account and go to updates.

    Select the tweet you’re going to embed.

    Click on the three dots at the bottom right of your tweet.

    From the drop down menu, select “embed tweet.”

    Copy the code and insert it into your blog post.



    15: Use Buzzsumo to get Your Content Shared

    Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.

    Here’s what you do:

    Create a list of articles that are similar or related to your content.

    On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.”

    This will show you everyone who shared the content.

    Yes, it’s a paid feature, but as of this writing you can try it for free. Add these people to a list and approach them on Twitter.

    Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.

    Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.

    16: Mention Sources, Get Retweeted

    You’ll usually get extra engagement when you mention others on Twitter, and it’s easy to do.

    When you share a new post on Twitter, include one or two source handles. This way they will be notified, and will hopefully like or retweet your update.

    First, search Twitter for the handles of your resources. Create several headline variations for your tweets, adding just 1-2 handles to each.

    Share your tweets at different times of the day. You can use Buffer to schedule your tweets.

    17: Get Retweet Momentum

    ‘Just Retweet’ is a platform for getting other people to retweet your content. Your goal here isn’t to buy random tweets – it’s to choose the right people to retweet for you.

    You can set up requirements such as interest and minimum number of followers, so you don’t have just anybody retweeting.

    Just having a few of these people retweet for you can give your freshly published content the momentum to reach a broader audience.

    Register at . You’ll immediately be given some points you can use to submit your own tweets.

    Click ‘submit tweet’ and fill out the fields. Select the criteria of your retweeters and click submit. Retweeting should start soon. Be sure to measure engagement see if it drives traffic to your blog.

    If this works well for you, rinse and repeat each time you post new content.

    18: Piggyback on Successful Giveaways

    Well-known bloggers generate thousands of subscribers by giving away free, downloadable content. Their audiences are highly engaged and relevant, and you can capitalize on their success.

    Here’s how:

    Create a list of successful giveaways in your niche. For each giveaway, find the link and enter it into Buzzsumo to see who shared it on Twitter.

    Create your own giveaway that is related to both your field and the popular giveaway.

    Let the people who shared the big giveaway know about yours, either via Twitter or email.

    Write something like, “I saw you shared <popular giveaway> and I thought you might also enjoy <your giveaway>.


    19. Accentuate Your Personality

    This is a bonus tip that applies to every single piece of social media and content marketing.

    In fact, this could be the actual bedrock of your entire marketing endeavor.

    You know how people always tell you to be YOU because YOU are the only YOU there will ever be?

    And that by being “you,” rather than copying other people, you have an edge of

    your own?


    This is true.

    And it’s also NOT true.

    Because what if the real you is simply a nice, polite, mild-mannered person who doesn’t stand out in any way, doesn’t have any strong opinions, and just likes for everybody to get along?

    While there is absolutely nothing wrong with having this type of personality (many, MANY of us have this type of personality) there is a problem:

    • You won’t stand out from the crowd by simply being ‘you.’
    • Rather, you will blend right into the crowd and never be noticed or seen
    • So what can you do?
    • Pick three things about your lif
    • Three things that really stand o
    • Maybe at one time you were in the militar
    • Or you grew up in a super poor neighborh
    • Or you were a farm
    • Or you were a c Or you cleaned sewers. Whatever.
    • Maybe you adore video Or shopping. Or travel.
    • Maybe you collect quot Or old books.
    • Or maybe you paint, or garden, or ride motorcycles, or jump from airpla Pick three things.

    Now incorporate those three things into your persona, your blogging and your marketing.

    You could be the Harley rider who does needlepoint and volunteers at the homeless shelter.

    Maybe you’re the retired cop who loves woodworking and brags about how smart your dog is.

    You could be the dairy farm kid with 9 pets who considers herself an expert at choosing the wrong mates.

    You could be the diehard Yankees fan who bakes cookies and fixes cars. Congrats.

    You now have plenty to write about and make yourself memorable.

    How so?

    You can work your hobbies, interests and past history into your content. This makes the reader feel s/he is getting to know YOU, as well as your content.

    There is a connection there.

    You become a REAL person they can relate to and REMEMBER.

    This one little trick can make the difference between people visiting your blog once and becoming a diehard fan.

    You’re providing memory anchors for them. Here’s an example:

    Let’s say in the past week you’ve been doing a LOT of reading about marketing.

    You’ve visited a dozen blogs. You’ve learned a lot.

    But all those blogs and all those posts – don’t they just sort of run together now? Except…

    Except for that one blogger who related everything to her desire to own a cat ranch on the moon.

    HER you remember
    See? It works.

    This month we only had time (and room) to talk about your content and using Twitter to drive traffic.

    Next month we’ll give you more tips on using Facebook and other means to get you and your content noticed, loved and shared across the Internet.

    Use these tips and you’ll be building an audience and a mailing list faster than you ever imagined possible.

If Your Businesses Needed A Sale By Tomorrow, What Would You Do?

One of the most practical, helpful exercises to many would-be entrepreneurs is to force themselves into a fight or die scenario in which they’re forced to find the first customer(s) for their product.

If perhaps you’re beyond this stage, you probably still wouldn’t mind growing quicker, which necessitates you to get creative and perhaps further develop some of the same skillsets.

So, if you had to make a sale tomorrow, or had to make 10 sales tomorrow, how would you do it? Here are just a few of the ways you may (or may not) think to utilize to grab attention and conversations.

The cold email. Cold emailing is a lost art. That might have seemed like a humorous thing to say when the technology was just emerging 20 years ago, but email marketing has been overused to the point where spam filters can barely even keep up anymore.

Today, effective cold emailing requires research and prospecting to make sure that you can tell a relevant story, and can do so to a large number of people. That said, it’s a numbers game that most people realistically just don’t want to put the effort into. If you email 100 people with a personalized outreach, you will make a sale. But that takes time, and work.

The Instagram approach. Thought Instagram was just for fitness gurus and underwear selfies? Guess again! Instagram is a hotbed for influencers because of the ease with which people can follow each other and interact.

This creates a massive opportunity to find the perfect influencer in your market and give them a small sum of money in order to recommend your product in their posts. The recommendation from a known idol is worth its weight in gold, and you’d be surprised how quickly this method can pay off with a few quick sales from as little as one post on the platform.

The local face to face. There’s no better way to sell to someone that face to face. It’s why door-to-door salesman still exist, and it’s why physical stores still outsell online retailers in America (or, at least, part of the reason!). If you need to make a sale today, the best thing you can do is head to local acquaintances, businesses, and venues where you can find a relevant audience, and start talking to them. It’s harder to say no in person, and you get invaluable insight into how people react to different phrases and propositions that are lost when someone simply reads a line of copy on a website and bounces away.

Sometimes, it can help to remember what you need to do to survive, even if the need isn’t yet pressing, in order to make sure you never come up against the feeling for real.

The Real Reason Every Company Wants An App

Back in 2008, Apple released its first iPhone. It was far from the first smartphone to hit the market, but it would likely be the one that made the biggest splash in modern history. As time went on, terms like “apps” entered our everyday lexicon, and ‘smartphone’ has all but just become “phone” or “mobile” these days.

As time has gone on, the buzz surrounding the new world of connectivity first spurred on by the internet and now taken to infinite lengths by modern day phones has grown to a deafening roar. Companies themselves are now founded – and funded – entirely on ideas for apps alone.

It’s all we can do to not open 13 different apps per day, and use them for everything under the sun. Dating? Check. Communication? Of course.  Ordering food? Every day. As is exemplified with many from older generations, it’s difficult not to become a bit disenchanted with the way in which every aspect of the life of the modern human seems to be facilitating partially or wholly by a device clutched ever tighter in the palms of our hands.

But, from a marketing perspective, it’s important to remember one thing: Smartphones and apps and everything that comes along with them all matter, and it’s because they have our attention. Time after time, what becomes the cutting edge marketer’s greatest tool is not a static platform, but an ever-evolving shift in where the general attention of a market is.
First it was print, then it was the radio, then it was TV, and then came computers and the internet, and now we’re got our phones.

To be dismissive of each new platform as it came along was to die a slow and painful death, clutching to things that just weren’t worth their cost anymore. This reason and this reason alone should be motivation enough for you to make mobile a priority if you haven’t yet. On the off chance that this is serving as a kind of wakeup call, here are just a couple of smart ways to start accounting for the ways in which people use their phones today:

– Shopping should be seamless: Fingerprint scanning, as a verification option over pin codes will delight customers.

– Apps that let them pay directly through the App Store instead of through their mobile browser.

– Websites that look even better on mobile than they do on desktop – don’t make the mistake of thinking that mobile is something you just optimize as an afterthought.

– Always being available on the platforms where people want to reach you most. Don’t be stubborn and neglect various social platforms just because you don’t ‘get them’ yet – your customers are there and will appreciate the effort you make to meet them where they are.

Above, be vigilant of where the near future will sweep us away to next. Virtual reality may still be a ways out from consumer widespread adoption, but pretending it won’t come is a folly. Whatever comes after that, the early movers will, once again, find the reward they deserve, will you be one of them?

Formula For Approaching Social Influencers

Compared to even just a few years ago, the concept of asking niche influencers to help promote products in exchange for money or for free products/services from a company is a relatively new concept. Celebrity endorsements were once reserved for, well, celebrities!

Now, however, many people gain followings of increasing impressiveness in whatever their areas of passion are, and eventually look for a way to monetize that audience. Here, marketers have a golden opportunity to get a recommendation from someone with genuine influence and authority over their target market, but the approach has to be good, and it has to be sincere.

Step 1) Start as a fan

This is a step that many online marketers and business owners often skip right over, without giving any real thought to. In doing this, they immediately change the position from which they approach the influencer, and drastically reduce their chances of a positive response, especially if they’re reaching out to someone who is fairly new to this type of business interaction.

The best thing you can do is to engage with that person as an audience member first. Like and leave thoughtful comments on their Instagram posts, reply to them on twitter, religiously comment on every blog post they put out for a month and a half.

Step 2) Approach with a value proposition in mind

Many influencers get hit up for ‘freebies’ all the time, so a great way to stand out is to be clear that you will benefit, but that you want to make it worth their time as well. This often means having an idea of your budget in mind from the start and also being able to explain why your product or service might be genuinely useful and of interest to their audience. People work hard for their reputations, and they aren’t keen on throwing them away just because you want to pay them a few extra dollars.

Let them know that you like their work, have interacted with them consistently, and have determined that they’re a good fit for your brand, this makes it seem less like you’re insincerely hitting up everyone you can find for promotion (even if you sort of are!).

Step 3) Follow through

Even if it isn’t part of your original deal, it’s highly recommended that you continue to interact with your influencer after the promotion, and maybe even give them something extra/unexpected after the fact.

The idea here is to stand out and be gracious. Many of these influencers who start to get some traction have tons of people asking them to promote their things, and most will:

– Haggle/try to lowball them

– Be annoyingly picky about how the sponsored content/posts look

– Not say a word of thanks or keep in touch after the fact.

If you’re the only one who works with them and avoids doing all of these things, you’re going to have a great ally in your niche.

Influencer isn’t hard, but that doesn’t stop people from getting it wrong; hopefully, with these steps, you won’t have to ‘do it wrong’ ever again!